Can it really be true that you feel more emotionally engaged with your soup when it looks warm and that you don't care about spoons?
WSJ says so so it must be true...they were working on this for 5 years - the PR alone was worth the fieldwork!
Friday 19 February 2010
Looking Good
Sometimes you come across something so simple and yet so clever, when that happens you have to share it...and here it is
Guaranteed to get the most out of the tube, because regular ones are so frustrating
Guaranteed to get the most out of the tube, because regular ones are so frustrating
Tuesday 9 February 2010
Augmented Kitchen
We recently did a 'Future of the world 2020' for one of our clients, it was a great event. Mindshare's role in that was 'the house of the future' - Hannah ran the kitchen, Norm the lounge and Ciaran the boys bedroom....It would have been great to have this!
I'm not sure if this version of reality would be cool or annoying
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
I'm not sure if this version of reality would be cool or annoying
Monday 8 February 2010
Google...again!
No guys sitting round a TV, no beer, no jokes and no obligatory high waisted tackle at the end. This is Parisian Love, the debut ad from Google that was premiered at the Superbowl half time show.
What's the point of advertising? Google has monopoly status? well a couple of things spring to mind:
1. Google is great, but can come off as little functional - type here and get info there
2. Big brands are in the Superbowl. Google is the biggest, this is Google saying 'yep, we aren't just an internet brand...we are a brand. So when we decide to kill Twitter we will do it and yeah, that goes for Facebook too.'
All in all, in my opinion, very nice. Subtle and absolutely everything that Google stands for. Just so powerful at creating a strong emotional connection with the brand
What's the point of advertising? Google has monopoly status? well a couple of things spring to mind:
1. Google is great, but can come off as little functional - type here and get info there
2. Big brands are in the Superbowl. Google is the biggest, this is Google saying 'yep, we aren't just an internet brand...we are a brand. So when we decide to kill Twitter we will do it and yeah, that goes for Facebook too.'
All in all, in my opinion, very nice. Subtle and absolutely everything that Google stands for. Just so powerful at creating a strong emotional connection with the brand
Monday 1 February 2010
Search getting smart
2010 is all about mobile, isn't that right? In fact someone said that it was actually the decade of mobile. But let's face it, it's not necessarily the technology that leads things; its the behaviour changes that that are created by the technology.
We have all seen those statistics that 78% of all people rate 'a friend or relative' for advice whereas its only 6% for TV (or something like that) - once that starts happening the idea of search and social media inevitably come together. I really like BingTweets which is Microsoft trying to leapfrog Google by giving us the ability to combine real time twitter broadcasting with Bing's search engine....Enjoy that.
One of our clients is LG, they have recently launched a mobile handset called the Crystal. My Bing search returned a number of specification reviews by websites, my BingTweets search returned the spec and the best deal and a video that was retweeted...all in one place.
That experience made me think that traditional search is old news; people are looking to find relevant and up to date information from conversations that are happening now.
I would say it's the decade of trust and recommendation; the internet has made us a flat world and now, as people, we need to simplify that. If you are a client and you really want to marketing your program to have some level of consistency wouldn't you funnel some of those ad dollars to BingTweet?
We have all seen those statistics that 78% of all people rate 'a friend or relative' for advice whereas its only 6% for TV (or something like that) - once that starts happening the idea of search and social media inevitably come together. I really like BingTweets which is Microsoft trying to leapfrog Google by giving us the ability to combine real time twitter broadcasting with Bing's search engine....Enjoy that.
One of our clients is LG, they have recently launched a mobile handset called the Crystal. My Bing search returned a number of specification reviews by websites, my BingTweets search returned the spec and the best deal and a video that was retweeted...all in one place.
That experience made me think that traditional search is old news; people are looking to find relevant and up to date information from conversations that are happening now.
I would say it's the decade of trust and recommendation; the internet has made us a flat world and now, as people, we need to simplify that. If you are a client and you really want to marketing your program to have some level of consistency wouldn't you funnel some of those ad dollars to BingTweet?
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