Friday, 12 August 2011

Nike Free Run the City

What would it look like if you took all the data in NYC from Nike+ and mapped the runs over a year...what would that look like?

Lots of running round in circles through Central Park? Lots of Westside Highway runs? Bridge runs? Yeah...all of the above

Nike+ City Runs from yesyesno on Vimeo.



YesYesNo do an amazing job with these dynamic paintings....watch it, then realise that speed and run consistency are part of these paintings so watch it again

Nike are doing so many good things with data these days, how long before they use data like this to build a breakthrough social commerce strategy?