Everywhere I go it's twitter this, twitter that. Seems like its killing email, blogging and social networks. I don't buy it - Nielsen tells us that twitter has a retention problem; there is no multi-media experience and you can't build a network easily. Really, do you want to be listening to Stephen Fry and John Meyer all day?
But then again, who cares if I buy it or not? Even if I did try I'd be up against google and Apple. Twitter's real value is in search; people searching for information, brands searching for feedback - all in real time
So who has deep pockets and needs to build search capability, like yesterday? Surely the likely winner is Microsoft? Isn't that Yahoo posturing just today's search and a 20% share is not to be sniffed at...but twitter is tomorrow's search. If Microsoft lose out to google for twitter where do they go next?
There's a lot of you guys who know more about this than me and i'll love to get your views
Thanks
Friday, 8 May 2009
Thursday, 7 May 2009
The 'C' Word
I don't know if you have heard, but the world is moving so much faster these days. It's that digital thing that's doing it...take a video on your iphone, upload to youtube and you could be famous like Cubby
Working in an big agency like me you get envious of these cool digital marketing companies; they all have Macs, play their ipods through their Bose speakers and have a much better office bar than us. Also they specialise - they only do viral or online video measurement or whatever. Thing is they are better than us because they specialise.
In the space race to become the client 'lead agency' I think that the winners won't be the ones who produce the ads, or the ones who take the CMO to the tennis. I'll hazard a guess that the ones who clients will want to talk to are the most collaborative. After all; the fast changing world is even more scary for them and they need help navigating it.
I'm not convinced that one agency can deliver on this promise; I can't even keep up with reading my RSS feeds, never mind applying that learning to my clients' business.
So the agency of the future will have specialisms - for fun lets call that 'consumer content and experience distribution' but will also deliver on being the best collaborator. What that means is sometimes foregoing short term revenues to bring in experts where necessary - but by doing so generating broader and deeper client relationships
In the world which we live and work, we can't do it all - but we need to find out who can help us complete the jigsaw and we'll put it together. But we do need help: telling the brand story coherently across all touchpoints and proving it works is tough. So if you know how to measure word of mouth; can integrate vast amounts of granular data; develop high quality widgets or you think you can help please get in touch
Working in an big agency like me you get envious of these cool digital marketing companies; they all have Macs, play their ipods through their Bose speakers and have a much better office bar than us. Also they specialise - they only do viral or online video measurement or whatever. Thing is they are better than us because they specialise.
In the space race to become the client 'lead agency' I think that the winners won't be the ones who produce the ads, or the ones who take the CMO to the tennis. I'll hazard a guess that the ones who clients will want to talk to are the most collaborative. After all; the fast changing world is even more scary for them and they need help navigating it.
I'm not convinced that one agency can deliver on this promise; I can't even keep up with reading my RSS feeds, never mind applying that learning to my clients' business.
So the agency of the future will have specialisms - for fun lets call that 'consumer content and experience distribution' but will also deliver on being the best collaborator. What that means is sometimes foregoing short term revenues to bring in experts where necessary - but by doing so generating broader and deeper client relationships
In the world which we live and work, we can't do it all - but we need to find out who can help us complete the jigsaw and we'll put it together. But we do need help: telling the brand story coherently across all touchpoints and proving it works is tough. So if you know how to measure word of mouth; can integrate vast amounts of granular data; develop high quality widgets or you think you can help please get in touch
Wednesday, 6 May 2009
I wish i had thought of this!
Back in the 80s i loved video games, i got to the 8th key on PacMan (the monsters didn't even turn blue) and simply overdid Donkey Kong, jumping through the floor on the first level. I also loved Q-Bert, it was a little guy who had to turn a pyramid of squares to a specific colour.
I also really enjoy chess; I play it in-flight on planes and always read the puzzles in the newspapers. So this thing right here really did it for me
Designer Ji Lee re-imagines the chessboard as a real battle. The pawns are down low and vulnerable and you have to climb to the top to the mountain to knock the king over.
Given its only at design stage surely someone's got to make it for real. It's great, beats the 'Robin Hood edition' - let's play!
I also really enjoy chess; I play it in-flight on planes and always read the puzzles in the newspapers. So this thing right here really did it for me
Designer Ji Lee re-imagines the chessboard as a real battle. The pawns are down low and vulnerable and you have to climb to the top to the mountain to knock the king over.
Given its only at design stage surely someone's got to make it for real. It's great, beats the 'Robin Hood edition' - let's play!
Tuesday, 5 May 2009
Is this for real?
Get this - you can live rent free, make and drink perfect wines and to top it all do it in Sonoma County California. If that's not enough you can get paid $10,000 a month for doing it!
Murphy-Goode is offering a 6 month contract to update Twitter and Facebook with your experiences. All you have to do is go to AReallyGoodeJob.com where you fill out an application form and create a video resume
Just so you know what you are letting yourself in for "Throughout the course of the job the successful applicant will learn about viticulture, winemaking, Sonoma County and Murphy-Goode wines. He or she will prepare and post dispatches on their experiences though social media tools such as Facebook, blogs, internet videos and Twitter as well as traditional media"
Is it for real? I guess it is...but the cynical side of me thinks it could be $60,000 advertising and PR campaign
Murphy-Goode is offering a 6 month contract to update Twitter and Facebook with your experiences. All you have to do is go to AReallyGoodeJob.com where you fill out an application form and create a video resume
Just so you know what you are letting yourself in for "Throughout the course of the job the successful applicant will learn about viticulture, winemaking, Sonoma County and Murphy-Goode wines. He or she will prepare and post dispatches on their experiences though social media tools such as Facebook, blogs, internet videos and Twitter as well as traditional media"
Is it for real? I guess it is...but the cynical side of me thinks it could be $60,000 advertising and PR campaign
Friday, 1 May 2009
I will be the first to get these!
It's been a terrible week, but once in a while you see something so covetable that it makes you want to jump and shout - and scramble online to find out who will stock them!
Nexus VII has collaborated with Stussy to produce a pair of glasses/sunglasses "Michael" - I have often thought a flip would be insane especially when you are as blind as I am. May 3rd is the date to look out for them - two colour-ways; black and my preferred olive
Nexus VII has collaborated with Stussy to produce a pair of glasses/sunglasses "Michael" - I have often thought a flip would be insane especially when you are as blind as I am. May 3rd is the date to look out for them - two colour-ways; black and my preferred olive
Running + Technology = A Better You!
I am really getting into my running - My 10k times are crashing and I can run longer than ever before. Combining running with technology is exciting - I don't have a Garmin yet but of course it's a matter of time.
Nike and Apple know how to give you the coolest stuff - Nike+ has to be one of the best pieces of technology for training ever....until now!
Apple has a pending patent application on the use of multiple sensors, a GPS unit and the Nike+ system in order to put it in a Nike running shoe - only Apple could do it!
It is going to give you your speed, gait and location. Where it gets more fun is that it will log your runs alongside other peoples and then suggest a location close by that might interest you.
Forget everything else - This is the future - place an order now!
Nike and Apple know how to give you the coolest stuff - Nike+ has to be one of the best pieces of technology for training ever....until now!
Apple has a pending patent application on the use of multiple sensors, a GPS unit and the Nike+ system in order to put it in a Nike running shoe - only Apple could do it!
It is going to give you your speed, gait and location. Where it gets more fun is that it will log your runs alongside other peoples and then suggest a location close by that might interest you.
Forget everything else - This is the future - place an order now!
Facebook vs e-mail
Nielsen have just released data that social networks and blogs are more popular than web-based email services. Apparently over 2/3 of all online users use 'member communities' as their first choice of communication.
Get the full report here:
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-global-lanscapefinal1.pdf
Seems like facebook's here to stay then. What contributes to this and how has it happened so quickly? I think the easy answer is that your Hotmail and Yahoo! accounts are overflowing with spam; twitter is quicker and Facebook simply more relevant.
What I find is interesting is that Nielsen also found that 20-30% of people access their facebook or myspace account through their mobile phone. That's got to be the clincher right there. Aki-Aki is Berlin's (the world's coolest city) mobile social network - and its big!
Users of the service download an application on to their mobile phones free. The software uses Bluetooth, and when another member's phone comes within range, it pings. The user can then check who it is and choose to access that person's profile, message them and, if they want, go over and have a chat.
The idea of geek-dating aside, it doesn't look like its going to slow down and social networks will develop in their sophistication and popularity and, in time, will kill personal email.
Perhaps that $240m Microsoft dropped on 1.6% of Facebook wasn't such a bad investment after all?
Get the full report here:
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-global-lanscapefinal1.pdf
Seems like facebook's here to stay then. What contributes to this and how has it happened so quickly? I think the easy answer is that your Hotmail and Yahoo! accounts are overflowing with spam; twitter is quicker and Facebook simply more relevant.
What I find is interesting is that Nielsen also found that 20-30% of people access their facebook or myspace account through their mobile phone. That's got to be the clincher right there. Aki-Aki is Berlin's (the world's coolest city) mobile social network - and its big!
Users of the service download an application on to their mobile phones free. The software uses Bluetooth, and when another member's phone comes within range, it pings. The user can then check who it is and choose to access that person's profile, message them and, if they want, go over and have a chat.
The idea of geek-dating aside, it doesn't look like its going to slow down and social networks will develop in their sophistication and popularity and, in time, will kill personal email.
Perhaps that $240m Microsoft dropped on 1.6% of Facebook wasn't such a bad investment after all?
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