Empire state of EcoMind

Is New York fast becoming the world's greenest city?



The Empire State Building, has been donated $20 million from the Clinton Climate Initiative, The makeover will include upgrading the building’s 6,500 windows and adding eco-friendly heating and air conditioning systems, insulation and energy-efficient lighting. The whole project is expected to cost about $100 million and is intended to cut energy consumption in the 102-story skyscraper by 38 percent.

What ever you think about conspicuous consumption by the world's greatest city you have to admire the port authority for setting this standard

Pedal Power

I love my bike. The ride to work scheme is just the best think the government ever introduced in the UK. Ok, i admit I don't actually 'ride' to work, but for early even park visits, and weekend commuting a bike cannot be beat.

This chart from the guys at GOOD just shows us how things are taking off in the US.



Now, on a simple level this shows us the clear correlation behind how much the DOT spends on people commuting and the uptake in it. However, I wonder if this hasn't been a trend that has been picked up on by the government to show a friendlier side?

Either way, cool chart, I think you will agree. If we get more people walking and on bikes, planners might wake up and put cars on the loop....just imagine what our cities really will look like and how much nicer they will be to hang out in?

Glasses change everything

Ready for the weekend? Try on a pair of glasses...I love glasses by the way










These are actually an ad campaign for Oogmerk opticians in Belgium - love the thinking, the concept and the execution

Taking on social analytics

No one will be using email in 3 years - it will all be social...that day will be when Facebook hits its billionth 'friend'....One billion is the tipping point. What happens when the activity on our social channel becomes so ubiquitous it becomes difficult to classify? How do you even start making decisions on the basis of your customers feedback? What needs to happen for brands to really embrace social...actually not embrace social - they will have to, its unavoidable. What needs to happen for brands to make the most of their social presence?

1. Automate the collection of share of conversation and sentiment. It's going to be impossible to hand check the amount of quantitative data coming out of these spaces

2. Right now there are only really two platforms we need to monitor for brand conversation (outside China, but you can bet there is a younger, geekier student than Zuckerberg working in a dorm room to launch an even nicer platform for social exchange. So we can expect even more of them. And we are going to need to get all that data together - maybe they will all talk to each other?

3. I was reading the article in e-marketer telling us that a fan on Facebook is worth $136...its a nice article. Jump to it here:

http://www.emarketer.com/mobile/article_m.aspx?R=1007761

I would say that the value of the fan is inherent in what you do with the fan. We do, however, need consistent frameworks to evaluate these advocates and the conversations they generate around your brand

All of this sounds like 'we need this, we need that' I don't want to come off as negative in any way - when we crack this particular code there are a lot of benefits to be gained, benefits as a brand you can put in the bank

Adi outscoring Nike at the World Cup

Get this - CEO of Adidas Herbert Hainer: "After the first 10 days it is already clear that this World Cup will be a great success for Adidas. We will not only achieve our ambitious goals in football, we will over-achieve them." The war heats up when he quantifies that sales from football (soccer) will be $2bn in 2010!

Nike on the other hand has generated much more buzz through its 'Write the Future' campaign...err have you seen it? Nielsen Buzzmetrics suggests Nike has 30.2% buzz to Adidas 14.4% - don't ask me what the numbers mean...but more than double is a trouncing right?

When I start to think about the sales aspect of this its interesting to see that Adidas manufacture 12 of the national football teams kits including favourites Spain, Argentina and Germany but Nike have Holland, Portugal and everyone's second favourite team Brazil. Who has the advantage? Digging deeper that means if you want to have Messi or Torres you need Adidas but if you really want Ronaldo (who knows why?) you buy Nike

I would say that Adidas sponsors the teams that have the biggest stars at the World Cup - and that drives sales over a $1.85bn investment in offical sponsor status. Do they also have manufacturing rights over Vuvuzelas?

Gearing up for Wimbledon

I have to be honest, I have never been a fan of Andy Murray and the last time I saw the 'Head' sports brand logo was back in the '80s when we all used to have the cylinder bags as we were channeling the casual thing.

So why, oh why am I compelled to post this?



It's got that Nike Tiger Woods viral aspect to it and the way he hits the bottles is AWE - SOME

Twitter kills RSS

I don't use my google reader anymore. It's just a pain to open up and I end up with this sea of vomitlinks . I also got one of those wave accounts from google too but it didn't significantly impact my collaboration efforts.

What I have noticed about twitter is that the majority of the people I follow solely retweet the links to all the interesting stuff they find on the web. Sure there's the odd one who says 'Out with my crew on the rooftop bar of...' (you know who you are) and that's cool but the phenomenon of retweeting and tweeting using url shorteners means that my trusted contacts do all the editing for me

For our clients, following this argument through tells us that twitter is a useful way of driving engaged traffic to your site, bounce rates low and average time spent high. By tracking that twitter data you can also see who are your real fans, they keep coming back. Better yet you can see who clicks on the link within a few seconds of it being tweeted. They want your content. It's also interesting to see the information is spread within existing Twitter networks, as in who is influencing who. And all of this happens in real time.

Sorry, don't have any ideas yet on how to make your content relevant, engaging and timely!