So google are going for monopoly status not only in search, but the whole of the internet. These guys just don't see limits. 'The Wave' promises to revolutionalize the way we communicate online. Yeah, yeah didn't Facebook already do that? Oh yeah this is how google do this:
Basically it will merge your email, tweets, IM, blogs, video and Facebook - and will kill Geekchart in the process! Damn!
Say you love this post; you share this post with friends, and your friends add content to it. They may write some more, add some pics, comment through tweets and so on. According to Google Blog, "A 'wave' is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps and more."
Thing is, google aren't shy when it comes to bringing out new stuff...who uses Knol? And remember when we all found where we lived on google Earth? You know what? I remember them shouting about Knol and I can't even remember what it does - anyone else?
So I don't know if 'Wave' is the real deal. They dropped the news the week Microsoft announced their new search project 'Bing' - and we know how successful Microsoft has been in search!
Smokescreen or my new favourite analytical tool? - let's wait and see....
Saturday, 30 May 2009
Scratch this!
I have tried to do the whole guitar hero thing, but its just learning things - there's little or no scope for creativity. But I do love gaming and music so things got really interesting when i saw PS3s Ultimate DJ
The kings of DJ equipment Numark designed the controller with the buttons, a cross-fader and a touch sensitive wheel of steel!
The thing I really like about this hip-hop meets GH is that you can get by just by hitting the right colours in sequence but you make big points by transforming the song into something new. That is what DJing in hip-hop is all about
They say the game will feature everything from Kanye to Run DMC. Beastie Boys' Mike D had his fingerprints all over this and it will be yours in time for Christmas...make space under the TV!
The kings of DJ equipment Numark designed the controller with the buttons, a cross-fader and a touch sensitive wheel of steel!
The thing I really like about this hip-hop meets GH is that you can get by just by hitting the right colours in sequence but you make big points by transforming the song into something new. That is what DJing in hip-hop is all about
They say the game will feature everything from Kanye to Run DMC. Beastie Boys' Mike D had his fingerprints all over this and it will be yours in time for Christmas...make space under the TV!
Wednesday, 27 May 2009
GeekChart!!!!
Some things are just made to go together; fire and water, Fred and Ginger, pizza and beer and Jack and Coke. So when I came across geekchart.com I knew geekchart and analyticsarbitrage were written in the stars. This absolutely is my new favourite thing!
We find ourselves using more and more platform to share stuff these days...facebook, flickr, blogs etc. GeekChart shows how you are sharing in a pie chart it takes your user name across your Blog, Twitter, YouTube, Flickr, Digg, StumbleUpon, Delicious, and Last.fm and produces a chart of your last 30 days sharing.
Here is my chart -
Stevesimpson04's Geek Chart
I love this - I just can't wait to up my YouTube content...but i just can't bring myself to twitter!
We find ourselves using more and more platform to share stuff these days...facebook, flickr, blogs etc. GeekChart shows how you are sharing in a pie chart it takes your user name across your Blog, Twitter, YouTube, Flickr, Digg, StumbleUpon, Delicious, and Last.fm and produces a chart of your last 30 days sharing.
Here is my chart -
Stevesimpson04's Geek Chart
I love this - I just can't wait to up my YouTube content...but i just can't bring myself to twitter!
Monday, 25 May 2009
All hail the king
A funny thing is happening in our business; those big brand advertising campaigns were all about 'Content is King' - and we really haven't changed a great deal from that model. More and more of those advertising dollars flooded online and of course you know what happened....two things:
1. The internet as Direct Marketing
That leads you to search and website optimization - lots of companies have made lots of money doing that - not very exciting though
2. The internet as a branding mechanism
That leads you to banners - remember when the internet became part of lives we were constantly closing down pop-up ads for partypoker.com - those were the days! Oooh, such lazy days!
It's only now that we are really getting what the internet can do for marketing. It's been said many times that 'marketing is storytelling' and the best stories are conversations.
The power of the internet is in its ability to share ideas and stimulate conversation and that occurs at high speed on the internet. That's why all our clients want to 'do' social - but how do you do that and make it credible?
That's the challenge for us right there; if we can help our clients find ways to help people share an idea or put forward a point of view we'll be ok - the question I think we all have is are our clients ready to embrace this?
1. The internet as Direct Marketing
That leads you to search and website optimization - lots of companies have made lots of money doing that - not very exciting though
2. The internet as a branding mechanism
That leads you to banners - remember when the internet became part of lives we were constantly closing down pop-up ads for partypoker.com - those were the days! Oooh, such lazy days!
It's only now that we are really getting what the internet can do for marketing. It's been said many times that 'marketing is storytelling' and the best stories are conversations.
The power of the internet is in its ability to share ideas and stimulate conversation and that occurs at high speed on the internet. That's why all our clients want to 'do' social - but how do you do that and make it credible?
That's the challenge for us right there; if we can help our clients find ways to help people share an idea or put forward a point of view we'll be ok - the question I think we all have is are our clients ready to embrace this?
Sunday, 24 May 2009
Your soundtrack to the summer
I have been debating this informally with friends for quite some time, particularly as I am running a lot at the moment and this is perfect music for outdoor longer runs. I wasn't convinced i should post on this though- but I started to think of this as an analytical challenge in itself. So, as the summer sun starts to roll around... what are the top 10 feel-good house tracks ever?
So if you are in the party island of Ibiza, Boracay in Philippines or dropping it in the Bay Area (yes, you know who you are) you would have heard a few of these over the long weekend - hopefully with a long drink in your hand
10. Sean Escoffery - 'Days like this'
I heard this in Hyde Park today and squeezed it onto the list - perfect for the summer
9. Kelly Roland - 'Work' (Freemason's mix)
Love this track - especially at the lunchtime club at the gym
8. DeLacy- 'Hideaway'
I had to find a place for this - and was surprised I didn't rate it higher
7. Kings of Tomorrow - 'Finally'
Owned all dancefloors in '08
6. Frankie Knuckles - 'Tears'
Takes you back - and still as hot today!
5. Farley Jackmaster Funk - 'Love Can't Turn Around'
Where it all began - Summer '86
4. Angie Stone - 'Wish I Didn't Miss You'
For the LVPO party crowd and the Jeigerbombs!
3. David Morales - 'Needin' U'
It's Morales, he's a genius, need I say more?
2. Shapeshifters - 'Lola's Theme'
If you know me; you get this!
1. Masters at Work - 'To be in Love'
A Classic not to be denied...Always gets you out of your seat - I love it!
Now I am sure I made some glaring errors here - I want your feedback! Get involved!
Hope you are all enjoying the long weekend!
So if you are in the party island of Ibiza, Boracay in Philippines or dropping it in the Bay Area (yes, you know who you are) you would have heard a few of these over the long weekend - hopefully with a long drink in your hand
10. Sean Escoffery - 'Days like this'
I heard this in Hyde Park today and squeezed it onto the list - perfect for the summer
9. Kelly Roland - 'Work' (Freemason's mix)
Love this track - especially at the lunchtime club at the gym
8. DeLacy- 'Hideaway'
I had to find a place for this - and was surprised I didn't rate it higher
7. Kings of Tomorrow - 'Finally'
Owned all dancefloors in '08
6. Frankie Knuckles - 'Tears'
Takes you back - and still as hot today!
5. Farley Jackmaster Funk - 'Love Can't Turn Around'
Where it all began - Summer '86
4. Angie Stone - 'Wish I Didn't Miss You'
For the LVPO party crowd and the Jeigerbombs!
3. David Morales - 'Needin' U'
It's Morales, he's a genius, need I say more?
2. Shapeshifters - 'Lola's Theme'
If you know me; you get this!
1. Masters at Work - 'To be in Love'
A Classic not to be denied...Always gets you out of your seat - I love it!
Now I am sure I made some glaring errors here - I want your feedback! Get involved!
Hope you are all enjoying the long weekend!
Friday, 22 May 2009
Murakami first look
I don't think I am about to offend anyone by saying Murakami is cool. He takes popular things from culture and then flips them into high end art. he has been spending the last five years conceiving “The Emergence of God at the Reversal of Fate” a large scale piece that will be officially unveiled in Venice on June 6th.
He sent this pic to Pharrell Williams (N.E.R.D) who promptly throw it up on his blog
This cannot be the the real piece, Murakami still appears to loving vivid colours but I can't help thinking he is teasing Pharrell and the rest of us with that blur...
He sent this pic to Pharrell Williams (N.E.R.D) who promptly throw it up on his blog
This cannot be the the real piece, Murakami still appears to loving vivid colours but I can't help thinking he is teasing Pharrell and the rest of us with that blur...
Wednesday, 20 May 2009
How do we make decisions?
We have been talking to all the big Business Intelligence (BI) vendors about decision support tools. Now before I get started I know that data is the new black - I bang on about that to the agency and clients all the time.
We got some guys in to run a workshop, they are good - they know how to organise data, and make it look nice (not as nice as some of the charts I have found but you get the idea) - problem is that it just sort of stops there. For me that data goes only as far as decision support.
Now, I agree that there's more data these days and that just getting it together so you can understand it is a huge challenge. However, surely all that data is completely useless if it doesn't lead to making a decision?
If you use that data to build a decision making system means that you hire some guys like us with deep analytical skills to put models into the decision making platform. This way you get more analytical bang for your buck - all of you marketers can make fact - based decisions without having to have any analytical skills themselves.
We got some guys in to run a workshop, they are good - they know how to organise data, and make it look nice (not as nice as some of the charts I have found but you get the idea) - problem is that it just sort of stops there. For me that data goes only as far as decision support.
Now, I agree that there's more data these days and that just getting it together so you can understand it is a huge challenge. However, surely all that data is completely useless if it doesn't lead to making a decision?
If you use that data to build a decision making system means that you hire some guys like us with deep analytical skills to put models into the decision making platform. This way you get more analytical bang for your buck - all of you marketers can make fact - based decisions without having to have any analytical skills themselves.
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