The Moby Quotient

I was talking to a friend this morning (well not talking messaging - we need to talk more) about music and maths and that there is big business in using a formula to create hit records. Then I thought that would be a little soulless so what about if we used a formula for music that shows how applicable an artist's songs would be for use in advertisements. After all remember Moby's album "Play"? Didn't every song on that album end up in an ad? Even that one that goes 'hey, womaaan'

Look at this!




Right now I am loving that Adidas 'House Party' ad. It features 'Beggin' by Frankie Valli - NOT Madcon. The problem is that the continued repetition of a popular ad has the power to turn a song you love into the equivalent of scratching nails down a blackboard.

So anyway, to all you sellouts (that includes you M.I.A.) - let Moby be a cautionary tale... certainly commercially and arguably artistically, Moby's recorded work since 'Play' has been on a downward spiral. Or maybe that was the whole vegan, New York tea shop thing that did it