bing launched to a fanfare on June 3rd and promptly captured 9% of traffic that day.... See ya, Yahoo! - who killed Jeeves? And by June 6th the traffic reduced to 3% It was still at number 2
Two issues here to contemplate, I cant help but thinking it is just an initial spike as people check out the new thing. To take a chunk out of Yahoo! is creditable but I imagine a significant share of bing's gain is from Live search.
Also, these are terribly small numbers, Microsoft is a massive organization but google's brand equity is hard to knock (its a $1bn brand according to Millward Brown) - google has a 87% global share and it hardly blipped post bing's launch
Frankly I can't see panic at the googleplex just yet, sure, another player may impact google's ad revenues (where small changes impact big numbers) but it will be interesting to see if they can focus their energy (maybe customization like igoogle?) and their dollars (big big marketing push)to make a real success of bing
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I'd say this is definitely people just giving Bing a try. Apart from the 4th, traffic to Google and Yahoo doesn't drop at all.
Live Search disappears and the rest of Bing's traffic is extra searches as people try out the new toy.
Bing's like Google with a picture on the front page - if they want to steal share they're going to have to be better than Google, not more of the same.
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