Just when we thought that Tesco couldn't get any more influential they do it again - analytically
Tesco is the Walmart of UK retailing; over 30% of the UK grocery market by buying up land and building stores and diversifying into clothes, electrical goods, personal finance and beyond.
So, in a bid to boost profits they set up a team of 6 to predict the weather. Yeah sure, there are no shortage of weather forecasters that are connected to Met office but Tesco are too big to rely on someone else.
They have been working for the last three years to create its own software that calculates how shopping patterns change “for every degree of temperature and every hour of sunshine,”
If you think about that it makes perfect sense - some categories just need better management than others
Jonathan Church said "A temperature increase of 18 degrees generally triples sales of barbecue meat and increases demand for lettuce by 50 percent. The system successfully predicted temperature drops during July that led to a major increase in demand for soup, winter vegetables and cold-weather puddings.”
That's the sort of commitment to analytically geekiness we respect
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