Avatar, everyone is talking about it. It's the most expensive movie ever made. I thought we were trying to dig ourselves out of a financial crisis?!
Also what about that long tail thing? The internet opens the supply, everyone has infinite choice and flocks to all these niche products. So how come Avatar is out there and American Idol and X-Factor are getting bigger and bigger? Seems like in these tough times people need the big hits as social currency
In a world like this where you have to be a huge hit or a nice little niche, content companies have to make it big if they are spending a decent chunk of change on anything. If Avatar doesn't crack $500m it will be deemed a failure (albeit a beautiful failure). If you do 'ok' on opening weekend you get dropped from screens and then you are in a dog fight up against all the small, low budget stuff out there.
That leads to a lack of risk taking all round, which is a shame... and for that, you have to root for Jake Sully and his big blue friends from Pandora
1 comment:
I don't think Avatar has anything to worry about. As of 25 Dec, it racked it $416.5 in total box office sales. But just in case I will make sure I go see it over break - if not just to see the blue people of Pandora but for all the risk takers out there :-)
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