Biggest Hit at CES

So all the chatter is dying down from CES...So many tweets, too little time. Apparently and unsurprisingly it was all about big, thin, web enabled TVs, netbook and smartphone slates and Ballmer's technology troubles

However, just when you thought it was dull and duller (Job's didn't even show up), we get this!



That is Lady Gaga's business card. She is the new 'Creative Director' at Polaroid! I am glad she took the time scrub out her office and email address (ladygaga@polaroid.com) before uploading the pic to twitter. However there's something in this that feels cool.

Of course we won't see her sitting down and designing the camera, but we do know that she is a bigger brand than Polaroid right now. Polaroid is all about the spontaneity of capturing the moment. Gaga is a 'now' brand; totally individual and attention grabbing in that 'blink and you miss it' sort of way. What on the outside seems like an ill thought through stunt could be a genius move....well, at least I hope so!