My clients at Unilever know what's what in digital marketing, but even my man @babs26 had to nod approvingly when Old Spice delivered their viral campaign that to date has over 130m YouTube views for the varying spots and racked up over 100,000 Twitter followers
However the other thing that Unilever understand is how to harness consumer feedback through data and respond quickly...so while the Old Spice guy was ridiculing the boys at Axe - they didn't expect OhDoctah from Dove for Men to slap them with this
The ladies love pink and I love the ladies!
3 comments:
Hooray! 3 Cheers for Unilever :O))
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