Google is out there, filling the MOMA in San Francisco (looks like they have learned a thing or two from Jobs), the new service, Google Instant, delivers faster search results.
The headline screams 'Google Instant could save the world a total of 3.5 billion seconds a day!'
Try it; if you start typing a search query, Google begins guessing what you’re looking for even before you finish. Its like predictive text but predictive search, it doesn't only recommend your search terms; it lists the links in real time!
The technology is cool. It's fast, I mean super-fast...so fast you could get motion sickness. At the launch, Marissa Mayer termed it 'search before you type' - love it. And the company estimated that using Google Instant would save users anywhere from 2 to 5 seconds per search.
Here is the price; those guys at google aren't stupid - thats why they are so rich. Instant delivers links, many more of them and yes, that means more sponsored links (Ads)
I am going to Budapest in a couple of weeks, I wanted to check the weather there so as I type 'B' I get an ad for 'Budget Insurance', quickly google guesses I am looking for Budapest but gives me 'Budapest Stag-Do's' (batchelor parties) before it correctly gets me to where I want to be as soon as I hit 'W'
So yes, the technology is very cool, but if I do 20 searches a day I will see 1.5 million more ads over the next 5 years than under the traditional search approach
10 comments:
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