Not really 'The Modern Media Agency' more 'Today's Media Agency' - this stuff is definitive
My favourite is OUT - Recession Cutbacks - advertising spend will increase. If you start to triangulate or Octognulate these insights the key take away would be that despite the dead cat bounce there are structural implications. As media agencies we need to change ahead of our clients to help them embrace this landscape but not to the detriment of dropping the ball in traditional marketing approaches
Never been a more exciting time to work in media
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