What happens when the two most controversial artists in popular music decide to tour together? Well, did you expect this promotional teaser?
For Gaga its 'porn', West would suggest it's 'art' (the best 'art' of all time) but for the marketing folks it all adds up to huge ticket sales and a stack of money. 34 dates across the US - frankly I am surprised Kanye would get on the same stage as anyone who is likely to take the limelight away from him.... this could end in bruised egos and rattles thrown
Friday 25 September 2009
Wednesday 23 September 2009
Still relevant
Calvin Klein in raising the stakes in a surprising technology twist. This years ubiquitous large frame design packs a 4GB USB flash drive in one of their arms. Get your secret agent on!
I know it's a pretty ridiculous use of design...how many files do you need on the beach / in your car / at the club? But for me I just cant stop myself from staring at them...and coveting them more!
They will retail at $199 in October...October? Strictly for the slopes and recording your slalom times
I know it's a pretty ridiculous use of design...how many files do you need on the beach / in your car / at the club? But for me I just cant stop myself from staring at them...and coveting them more!
They will retail at $199 in October...October? Strictly for the slopes and recording your slalom times
Thursday 17 September 2009
Murakami X LV X QR Code
QR codes are cool, officially. All over Tokyo, they are widely regarded as the barcode of the future, it is a piece of matrix code which allows its contents to be decoded at high speed. They feel like they are the link between print and the web.... view it, scan it, link to lots of great content.
Trust the Japanese to turn this utilty into high end art. Tokyo-based design agency SET has developed a QR Code with Murakami artwork for LV. Although the QR itself is a way for LV to track product, this way it becomes beautiful marketing geek cool technology and that, my fellow arbitageurs is what we love to share!
Trust the Japanese to turn this utilty into high end art. Tokyo-based design agency SET has developed a QR Code with Murakami artwork for LV. Although the QR itself is a way for LV to track product, this way it becomes beautiful marketing geek cool technology and that, my fellow arbitageurs is what we love to share!
Wednesday 16 September 2009
Omniture Flash
Last night Adobe bought Omniture for an eye-watering $1,8bn. I don't know what $1.8bn looks like but these are crazy prices. Omniture is seen as the industry's gold standard web analytics suite but google will certainly power-up their analytics engine and give it to everyone for free. So what do you really get for $1.8bn?
Well, Adobe will design and build flash websites and will embed the omniture tracking technology within the website; I expect that means they get control of the data. Once the cookie is embedded in the flash object can you delete it? I don't know this isn't really a tech blog!
However the idea of having line of site over this data will allow them to better optimize their sites and control that data (keeping it out of the hands of google) and ultimately making them a more attractive proposition for one of the big dogs like Microsoft at a later date?
Well, Adobe will design and build flash websites and will embed the omniture tracking technology within the website; I expect that means they get control of the data. Once the cookie is embedded in the flash object can you delete it? I don't know this isn't really a tech blog!
However the idea of having line of site over this data will allow them to better optimize their sites and control that data (keeping it out of the hands of google) and ultimately making them a more attractive proposition for one of the big dogs like Microsoft at a later date?
Friday 11 September 2009
Boom!!
I don't need a sheep thrown at me, and I got out of Facebook games when they took down scrabulous so I am excited about Facebook Lite
get it here: http://lite.facebook.com/
Stripped down, leaner, cleaner and meaner Facebook Lite is the Twitter-killer. What's stopping the social networking gorilla now it's snaffled up FriendFeed?
I still can't see Twitter's business plan, it thumbed its beak at big money and I predict that FB Lite could heap a world of pain on twitter
What do you think?
get it here: http://lite.facebook.com/
Stripped down, leaner, cleaner and meaner Facebook Lite is the Twitter-killer. What's stopping the social networking gorilla now it's snaffled up FriendFeed?
I still can't see Twitter's business plan, it thumbed its beak at big money and I predict that FB Lite could heap a world of pain on twitter
What do you think?
Wednesday 9 September 2009
Forget advertising anything
I was just revisiting the excellent Nielsen online survey for some data for a client and found the following statistics staggering:
90% of online consumers worldwide trust recommendations from people they know
70% trust consumer opinions posted online
I don't want to get into that whole "Word of Mouth" thing, I have heard its the most powerful marketing tool on the planet. But I do think what we are starting to see particularly digitally is that reviewing is the new advertising.
In the digital world there is just too much information, if you want to buy a 42' plasma TV you know all the information you need is out there, it just takes ages to get it. So we seek out trusted advice and recommendation — it makes us feel better, we know the facts, and we won't make a mistake, in order to make that perfect purchase.
It's a need that is met online by having access to millions of other consumers and their experiences and opinions, from giant review portals to real-time channels such as Twitter.
So these days businesses have got to understand the customer journey has changed and the decision to buy our brand or another has shifted significantly to a dynamic conversational mode where your brand could be on top today and trashed tomorrow
There are 1.6bn people online and the next million are waiting patiently in line for fibre optic cables....this phenomenon isn't going away anytime soon
90% of online consumers worldwide trust recommendations from people they know
70% trust consumer opinions posted online
I don't want to get into that whole "Word of Mouth" thing, I have heard its the most powerful marketing tool on the planet. But I do think what we are starting to see particularly digitally is that reviewing is the new advertising.
In the digital world there is just too much information, if you want to buy a 42' plasma TV you know all the information you need is out there, it just takes ages to get it. So we seek out trusted advice and recommendation — it makes us feel better, we know the facts, and we won't make a mistake, in order to make that perfect purchase.
It's a need that is met online by having access to millions of other consumers and their experiences and opinions, from giant review portals to real-time channels such as Twitter.
So these days businesses have got to understand the customer journey has changed and the decision to buy our brand or another has shifted significantly to a dynamic conversational mode where your brand could be on top today and trashed tomorrow
There are 1.6bn people online and the next million are waiting patiently in line for fibre optic cables....this phenomenon isn't going away anytime soon
Tuesday 8 September 2009
Don't tweet this - but we are bigger than MySpace
No no, not 'us' as in 'Analytics Arbitrage, Us' I mean Twitter (yawn)
Remember when MySpace was bought by New Corp for nearly $600m? MySpace was the daddy, untouchable, even Lily Allen was 'discovered' on it - surely that was all PR?
Then it was all about Facebook, bigger than MySpace ....now it's all Twitter
According to Hitwise, Twitter has overtaken MySpace for the first time on the list of most visited UK websites. Looking at social networks alone, Facebook was the biggest UK site, followed by YouTube and Bebo, with Twitter in the 4th place and MySpace in the 5th.
And that doesn’t even take into account all the visitors that use Tweetdeck
We all knew this was going to happen, twitter is on fire, Myspace is resigned to hosting new bands - it may be all about the music baby, but was this really News Corp's strategy?
Remember when MySpace was bought by New Corp for nearly $600m? MySpace was the daddy, untouchable, even Lily Allen was 'discovered' on it - surely that was all PR?
Then it was all about Facebook, bigger than MySpace ....now it's all Twitter
According to Hitwise, Twitter has overtaken MySpace for the first time on the list of most visited UK websites. Looking at social networks alone, Facebook was the biggest UK site, followed by YouTube and Bebo, with Twitter in the 4th place and MySpace in the 5th.
And that doesn’t even take into account all the visitors that use Tweetdeck
We all knew this was going to happen, twitter is on fire, Myspace is resigned to hosting new bands - it may be all about the music baby, but was this really News Corp's strategy?
Who are you?
I love this - perfect to classify who you are in the confusing world of geek/nerd/dweebdom!
I think I passed from Dweeb (until the age of 12), through Nerd (late teens), to hard core Geek (present). I am happy to say I was never a Dork.
I think I passed from Dweeb (until the age of 12), through Nerd (late teens), to hard core Geek (present). I am happy to say I was never a Dork.
Thursday 3 September 2009
The weather is bought you by Tesco
Just when we thought that Tesco couldn't get any more influential they do it again - analytically
Tesco is the Walmart of UK retailing; over 30% of the UK grocery market by buying up land and building stores and diversifying into clothes, electrical goods, personal finance and beyond.
So, in a bid to boost profits they set up a team of 6 to predict the weather. Yeah sure, there are no shortage of weather forecasters that are connected to Met office but Tesco are too big to rely on someone else.
They have been working for the last three years to create its own software that calculates how shopping patterns change “for every degree of temperature and every hour of sunshine,”
If you think about that it makes perfect sense - some categories just need better management than others
Jonathan Church said "A temperature increase of 18 degrees generally triples sales of barbecue meat and increases demand for lettuce by 50 percent. The system successfully predicted temperature drops during July that led to a major increase in demand for soup, winter vegetables and cold-weather puddings.”
That's the sort of commitment to analytically geekiness we respect
Tesco is the Walmart of UK retailing; over 30% of the UK grocery market by buying up land and building stores and diversifying into clothes, electrical goods, personal finance and beyond.
So, in a bid to boost profits they set up a team of 6 to predict the weather. Yeah sure, there are no shortage of weather forecasters that are connected to Met office but Tesco are too big to rely on someone else.
They have been working for the last three years to create its own software that calculates how shopping patterns change “for every degree of temperature and every hour of sunshine,”
If you think about that it makes perfect sense - some categories just need better management than others
Jonathan Church said "A temperature increase of 18 degrees generally triples sales of barbecue meat and increases demand for lettuce by 50 percent. The system successfully predicted temperature drops during July that led to a major increase in demand for soup, winter vegetables and cold-weather puddings.”
That's the sort of commitment to analytically geekiness we respect
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