Monday 22 March 2010

Obama hires Tufte

What happens when the most famous man in the world hires the world's biggest geek?



We have all got excited by Tufte's work and similarly we all know that charts are amazing in the hands of a skilful communicator. I am sure that they could have done this as a table but consider the impact of the the Job Loss 'V' chart - go to barackobama.com where you can either watch the video or download the chart and set it as your twitter icon...yep it really says that!


Lets look at it this way, if we work in data we have to get into visual content as we need to shield our clients for the complexity of the data. I cannot hire Tufte to make my charts but I do accept that I need to integrate the visual aspect of storytelling with the maths.....are you with me?

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