Nike x Fragment Design

Any of you who are into that Japanese aesthetic know of Fragment Design; Fragment is the brain-child of Hiroshi Fujiwara. They do quirky stationery, ipod skins and all having that luminous effect that the Japanese do so well. By the way, if you haven't checked out the new Nintendo DSi do it today...my 8 y.o daughter loves the camera and the MP3 player - I just like to look at it and hold it - it has a cool matt finish. Too good for kids really

No surprises then when Nike and Fragment conceived these new t-shirts for S/S 09.



Simple in its execution, we are all so preconditioned to process and move on from the Nike swoosh that many people won't notice. An essential piece of weekend wear for those Magners over ice summers