There was a lot of talk about how Obama really embraced digital media in his push to the Oval Office and what is even more interesting for me is that there has been no let up now he's put up the basketball net in the yard.
It seems the administration is intent on communicating and controlling their image by skirting the political journalists and talking directly with the public. They produce their own videos and stick them on YouTube and text message their database of fans
So the White House Press Corps is used how most brands use big TV campaigns - you have to do it, keep the trade happy but equal importance is applied to the creation and distribution of content in free media online.
Seems like all brands can learn from Obama (can this guy do no wrong?)Visual brand messages should not be contained to TV; that content will proliferate to any visual outlet. Brands might spend more money on the production of these material but they get to place it where and when their consumers want it
2 comments:
just goes to show that Obama knows how to market in an economic downturn...
Charisma travels well over the internet.
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