Anderson has taken a lot of flak over this, most noticably from Malcolm Gladwell so Chris did the right thing and offered "Free" for free - you can download it directly from wired.com or via spotify.
Advertising is the most powerful way that we have seen free digital content and yes, of course the audiobook is supported by ads in Spotify.
I spent half an hour on sunday morning grabbing it and I suggest you do the same
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