Twitter Sentiment

We are doing a lot of work trying to get a steer on word of mouth and its impact on brand sales and loyalty. All you analytics heads out there have been grappling with this 'baseline sales' thing and busking when your clients have asked about it forever.

The great thing about the online world is capturing stream of consciousness. If you don't like Lady Ga Ga (does anyone...really?) just bitch her out on your blog or twitter. And what's so good about it is that people really do do that!

Tweetfeel has been launched to track the sentiment on twitter. So you can track any hot issue and watch that trend.



TweetFeel counts tweets in real-time on whatever you write in the box for positive and negative feelings. It sets up the positive and negative sentiment and TweetFeel gives you a promoter score

Its not perfect but you could check how people think about your brand, how your PR campaign is performing or how your competitors are doing


If you are feeling really brave you can just enter your name and see what people really think about you.