Converse Domaination from Ross Martin on Vimeo.
In today's semantic web enabled world, there is an imbalance in the information available and the money made from it. The Analytics Arbitrageurs are constantly looking for ways to recognize value in this overlooked 'stock' then swoop in to buy it before everyone else gets the same idea and drives up the price. Welcome to our world
Monday, 10 May 2010
Converse - still taking risks, rocking it and relevant
Thanks Ben and the folks at threebillion.com for this - pure branding using google adwords?! Not for everyone but if you are converse, everyone is your target audience and you want to drive people through interesting content AND tie them back to your home page....why not?
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2 comments:
That's an award winning case study. Really nice concept and execution.
Would be nice to see the impact on BA and UPBA, YOY obviously decorrelated from seasonality, competitors spends and so on. The usual stuff.
Why dont people do a case study of a case study. Like in a year, reviewing the true impact of this campaign?
I think that's an incredible idea...i am going to suggest it to the client! Thanks
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