Nike + 26

This is amazing - designer Michael Robinson created a pair of Nikes that have 26 lights one for each mile you cover in a marathon. Not only that this video captures the essence of the run while the spikes capture the data

NIKE78 - Michael Robinson | ‘NIKE+ 26′ from NIKE78 on Vimeo.

Apparently this is one of those UGC for the product events that Nike periodically kick out there and turn into a must see exhibition...are there any brands out there better than Nike for this sort of thing? Name one!

Very cool