This is so simple yet so perfect, the best street art makes you look, then look again. It also helps to selflessly steal from popular culture and make you think. I love the way they documented this
First the sex tape…
Sunday, 22 May 2011
Thursday, 19 May 2011
GagaVille
I don't care for Gaga and I have never gone near Farmville but you still have to admire the lady - she is bigger and better than marketing
Unless you live under a rock or a huge compound in Pakistan Born This Way is Lady Gaga's new album and she is making this launch bigger than ever.
Not only does she own Facebook and Twitter (10 million followers baby), Zynga has 250 million players a month. Imagine the effort it would take to reach that many people in the 'real world'
It's also so consistent with her brand, she takes risks, viral and her whole set up is the idea of being different, a loner...she unites loners like bored Farmville players
That got me thinking about the money: When you look at Zynga, they make money out of transactions...think about the revenue stream of spiked leather jackets for your sheep and limited edition artwork for your barn
Pure genius
Unless you live under a rock or a huge compound in Pakistan Born This Way is Lady Gaga's new album and she is making this launch bigger than ever.
Not only does she own Facebook and Twitter (10 million followers baby), Zynga has 250 million players a month. Imagine the effort it would take to reach that many people in the 'real world'
It's also so consistent with her brand, she takes risks, viral and her whole set up is the idea of being different, a loner...she unites loners like bored Farmville players
That got me thinking about the money: When you look at Zynga, they make money out of transactions...think about the revenue stream of spiked leather jackets for your sheep and limited edition artwork for your barn
Pure genius
Tuesday, 17 May 2011
Your dreams on a business card
Our friends at Ogilvy Brasil recently worked with English school Red Balloon to develop these business cards
Uplifting and insightful - love the work
RedBalloon Kids Business Cards from digous machado on Vimeo.
Uplifting and insightful - love the work
Wednesday, 4 May 2011
Pepsi social vending
Aren't PepsiCo just good at innovation? I really love this "social vending" concept.
Interactive and touchscreen, enter a friends mobile phone number and a message and send them the gift of thirst quenchment! Is that a word? Who cares? It's way cool!
It's true that drinking soda is a social thing by nature however there are lots of companies bolting on social aspects to their brands and make it profitable undertaking - Pepsi engages customers, bags more sales and doesn't make it awkward. Surely the Facebook integration is next?
Interactive and touchscreen, enter a friends mobile phone number and a message and send them the gift of thirst quenchment! Is that a word? Who cares? It's way cool!
It's true that drinking soda is a social thing by nature however there are lots of companies bolting on social aspects to their brands and make it profitable undertaking - Pepsi engages customers, bags more sales and doesn't make it awkward. Surely the Facebook integration is next?
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