GagaVille

I don't care for Gaga and I have never gone near Farmville but you still have to admire the lady - she is bigger and better than marketing



Unless you live under a rock or a huge compound in Pakistan Born This Way is Lady Gaga's new album and she is making this launch bigger than ever.

Not only does she own Facebook and Twitter (10 million followers baby), Zynga has 250 million players a month. Imagine the effort it would take to reach that many people in the 'real world'

It's also so consistent with her brand, she takes risks, viral and her whole set up is the idea of being different, a loner...she unites loners like bored Farmville players

That got me thinking about the money: When you look at Zynga, they make money out of transactions...think about the revenue stream of spiked leather jackets for your sheep and limited edition artwork for your barn

Pure genius