Interactive and touchscreen, enter a friends mobile phone number and a message and send them the gift of thirst quenchment! Is that a word? Who cares? It's way cool!
It's true that drinking soda is a social thing by nature however there are lots of companies bolting on social aspects to their brands and make it profitable undertaking - Pepsi engages customers, bags more sales and doesn't make it awkward. Surely the Facebook integration is next?
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