GagaVille

I don't care for Gaga and I have never gone near Farmville but you still have to admire the lady - she is bigger and better than marketing



Unless you live under a rock or a huge compound in Pakistan Born This Way is Lady Gaga's new album and she is making this launch bigger than ever.

Not only does she own Facebook and Twitter (10 million followers baby), Zynga has 250 million players a month. Imagine the effort it would take to reach that many people in the 'real world'

It's also so consistent with her brand, she takes risks, viral and her whole set up is the idea of being different, a loner...she unites loners like bored Farmville players

That got me thinking about the money: When you look at Zynga, they make money out of transactions...think about the revenue stream of spiked leather jackets for your sheep and limited edition artwork for your barn

Pure genius

Your dreams on a business card

Our friends at Ogilvy Brasil recently worked with English school Red Balloon to develop these business cards

RedBalloon Kids Business Cards from digous machado on Vimeo.

Uplifting and insightful - love the work

Pepsi social vending

Aren't PepsiCo just good at innovation? I really love this "social vending" concept.

Interactive and touchscreen, enter a friends mobile phone number and a message and send them the gift of thirst quenchment! Is that a word? Who cares? It's way cool!



It's true that drinking soda is a social thing by nature however there are lots of companies bolting on social aspects to their brands and make it profitable undertaking - Pepsi engages customers, bags more sales and doesn't make it awkward. Surely the Facebook integration is next?

Super Mario Propaganda

Before Angry Birds there was Mario; in fact before everyone there was Mario. Mario is still the man; the story is simple and compelling but you spend hours and hours immersing yourself in it

This set of posters give you a sense of nostalgia but will still recruit new people into the franchise - when there's a touchscreen version...









At $80 for the set they are perfect for the games bunker

Google's biggest spenders

Good stuff from the Kantar Media family here giving us insight on Google's largest search customer. No real surprises here....



What is amazing though is that Google rakes in c$25bn in search revenue so the whole of the top 10 make up 1% of the total revenue.....that's a loooooooooooong tail!

Facebook vs Twitter

Seems I missed this one but just because I slipped it doesn't mean it isn't useful!

This infographic from DigitalSurgeons.com compares demographic data between Facebook and Twitter in a really nice style



It's the similarities around these two platforms that surprise me, rather than the differences. Facebook is 5 times the size of Twitter but their demographic profiles are similar

Unsurprisingly, Twitter skews a little older than Facebook. Facebook connects you to people who you used to know, Twitter to those you want to know. More people follow a brand on Facebook but less convert to actually buying anything.

Lots to take in from this - could look at it for hours!

Everything begins and ends in media

I am sitting opposite one of the WPP digital strategists today, holding court (in a GOOD way) with all the agency partners talking about an idea that incorporates communities and social and custom built technology that can fit into the product. Of course he is using words like 'experience' and '360'

Nothing new here, however it got me thinking that most clients buy services from agencies but we are urging ourselves to provide ideas for them. Problem is we don't get paid for the ideas themselves, we get paid for the time we spend thinking about and doing stuff on behalf of them

The traditional advertising agency is now facing competition on all fronts. Look up and you see the marketing consultancies, brand consultancies, media agencies and research firms—all claiming to provide the strategic thinking offered by agencies. Downstairs are media agencies again and production houses, some of which are now getting into the business of concept development.

It's a bad idea to call yourself an 'advertising agency' these days. Advertising is paid for media and agency tends to bring out a feeling that its some sort of short-term contract.

When we talk about 'Partnership' or 'Trusted Advisor' relationships agencies really need to get out of helping these clients create and place messages and get into strengthening the relationship clients brands have with their customers at all points of contact. That's a broader scope and in today's world increasingly has little to do with actual advertising

What is interesting about this thought for me is the unique position media agencies inhabit in both of 'Thinking' (what clients need) and 'Doing' (what clients pay for). It's all very well for a brand consultancy to come up with a 'marketing experience plan' but delivering on that in a consistent fashion is a challenge.

Any organisation that can put itself in the shoes of the customer and drive insights on how they process and use information about brands will be in line for agency of the future status. Those that can them deliver that information in the way those customers want it, without the associated spam will win the race.

Media is pervasive and that thinking begins and ends in media