I sincerely hope this is not a sign of the future. Specifically for @MrStevePayne
There is a lot of work to be done before the robot starts putting a break together and stops fouling (check out 2.14) but given that this robot can pot balls at a success rate of 80% its not too long before we will all have to graduate to darts
Tuesday, 21 June 2011
Thursday, 9 June 2011
Angry Birds Live
The people in this are too attractive and having too much fun for this to be the real deal - but then again, it's an ad and i love it!
Friday, 3 June 2011
Move over Big Data
Yeah I have got to say it, I am over 'Big Data' - Over. It.
I've heard the stories of 1 zetabyte of data being created every nanosecond at the intersection of business, social and location-based services. Still, aren't we missing the point?
'Big Data' and the second and third comings of IBM hadooping everything (yes it is now officially a verb) is being hailed as the next opportunity for business advantage but we still need to redux that data to identify the critical insight that will generate business value from it. Most analytic players today are living in a world of Analytics 1.0, its now remiss of us if we don't invent Analytics 2.0
Analytics 2.0 is the ability to spot patterns or outliers in transactional, behavioural and contextual data at lightning speed with high agility to make a change in your business and out-smart the competition.
The critical thing about this, in my mind, is that the window of opportunity to act on this information is short and decreases in value the longer it takes to capitalize on it. If you go to St Louis or Boston you can find High Frequency Trading companies that buy and sell large quantities of stock on the NYSE. The average time they hold that stock is seven seconds! At that frequency it's not about predicting outcomes its about jumping on outliers and gaining advantage from them
The way we are looking at this today is by capturing and analyzing data from potentially an unlimited number of sources. Some of that is highly structured from old-school databases like sales and customer profiles but augmented with live click-streams from websites and also Facebook feeds which are completely unstructured.
The trick and the opportunity is to conduct the analysis iteratively and act on it immediately rather than at predefined points in time. That phenomenon will kill the traditional ways of working and the legions of smart people who work in boutique agency shops unless they get with the 2.0 program
I've heard the stories of 1 zetabyte of data being created every nanosecond at the intersection of business, social and location-based services. Still, aren't we missing the point?
'Big Data' and the second and third comings of IBM hadooping everything (yes it is now officially a verb) is being hailed as the next opportunity for business advantage but we still need to redux that data to identify the critical insight that will generate business value from it. Most analytic players today are living in a world of Analytics 1.0, its now remiss of us if we don't invent Analytics 2.0
Analytics 2.0 is the ability to spot patterns or outliers in transactional, behavioural and contextual data at lightning speed with high agility to make a change in your business and out-smart the competition.
The critical thing about this, in my mind, is that the window of opportunity to act on this information is short and decreases in value the longer it takes to capitalize on it. If you go to St Louis or Boston you can find High Frequency Trading companies that buy and sell large quantities of stock on the NYSE. The average time they hold that stock is seven seconds! At that frequency it's not about predicting outcomes its about jumping on outliers and gaining advantage from them
The way we are looking at this today is by capturing and analyzing data from potentially an unlimited number of sources. Some of that is highly structured from old-school databases like sales and customer profiles but augmented with live click-streams from websites and also Facebook feeds which are completely unstructured.
The trick and the opportunity is to conduct the analysis iteratively and act on it immediately rather than at predefined points in time. That phenomenon will kill the traditional ways of working and the legions of smart people who work in boutique agency shops unless they get with the 2.0 program
Sunday, 22 May 2011
First the sex tape…
This is so simple yet so perfect, the best street art makes you look, then look again. It also helps to selflessly steal from popular culture and make you think. I love the way they documented this
First the sex tape…
First the sex tape…
Thursday, 19 May 2011
GagaVille
I don't care for Gaga and I have never gone near Farmville but you still have to admire the lady - she is bigger and better than marketing
Unless you live under a rock or a huge compound in Pakistan Born This Way is Lady Gaga's new album and she is making this launch bigger than ever.
Not only does she own Facebook and Twitter (10 million followers baby), Zynga has 250 million players a month. Imagine the effort it would take to reach that many people in the 'real world'
It's also so consistent with her brand, she takes risks, viral and her whole set up is the idea of being different, a loner...she unites loners like bored Farmville players
That got me thinking about the money: When you look at Zynga, they make money out of transactions...think about the revenue stream of spiked leather jackets for your sheep and limited edition artwork for your barn
Pure genius
Unless you live under a rock or a huge compound in Pakistan Born This Way is Lady Gaga's new album and she is making this launch bigger than ever.
Not only does she own Facebook and Twitter (10 million followers baby), Zynga has 250 million players a month. Imagine the effort it would take to reach that many people in the 'real world'
It's also so consistent with her brand, she takes risks, viral and her whole set up is the idea of being different, a loner...she unites loners like bored Farmville players
That got me thinking about the money: When you look at Zynga, they make money out of transactions...think about the revenue stream of spiked leather jackets for your sheep and limited edition artwork for your barn
Pure genius
Tuesday, 17 May 2011
Your dreams on a business card
Our friends at Ogilvy Brasil recently worked with English school Red Balloon to develop these business cards
Uplifting and insightful - love the work
RedBalloon Kids Business Cards from digous machado on Vimeo.
Uplifting and insightful - love the work
Wednesday, 4 May 2011
Pepsi social vending
Aren't PepsiCo just good at innovation? I really love this "social vending" concept.
Interactive and touchscreen, enter a friends mobile phone number and a message and send them the gift of thirst quenchment! Is that a word? Who cares? It's way cool!
It's true that drinking soda is a social thing by nature however there are lots of companies bolting on social aspects to their brands and make it profitable undertaking - Pepsi engages customers, bags more sales and doesn't make it awkward. Surely the Facebook integration is next?
Interactive and touchscreen, enter a friends mobile phone number and a message and send them the gift of thirst quenchment! Is that a word? Who cares? It's way cool!
It's true that drinking soda is a social thing by nature however there are lots of companies bolting on social aspects to their brands and make it profitable undertaking - Pepsi engages customers, bags more sales and doesn't make it awkward. Surely the Facebook integration is next?
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