This infographic from DigitalSurgeons.com compares demographic data between Facebook and Twitter in a really nice style
It's the similarities around these two platforms that surprise me, rather than the differences. Facebook is 5 times the size of Twitter but their demographic profiles are similar
Unsurprisingly, Twitter skews a little older than Facebook. Facebook connects you to people who you used to know, Twitter to those you want to know. More people follow a brand on Facebook but less convert to actually buying anything.
Lots to take in from this - could look at it for hours!
6 comments:
someone needs to check the accuracy of the data. 48% of Twitter users are "in college", yet only 13% of their total audience is 18-25?
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Your average total calculation is right. Mostly twitter is famous for 3rd generation people.
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