The good news for me and 46% of you readers is that APC are opening a flagship store in London's Dover St next month
The whole line is urban office appropriate classics - yeah its a little muted but that's exactly why I like it
Tuesday, 30 June 2009
APC lands in London
Whenever I am in Paris I always head to APC in St Germain. APC is French utilitarian cool. Their 'New Standard' jeans are some of the best out there..(but beware the stretch)
The good news for me and 46% of you readers is that APC are opening a flagship store in London's Dover St next month
The whole line is urban office appropriate classics - yeah its a little muted but that's exactly why I like it
The good news for me and 46% of you readers is that APC are opening a flagship store in London's Dover St next month
The whole line is urban office appropriate classics - yeah its a little muted but that's exactly why I like it
Sexy Statisticians
No, really...keep reading...
I met a guy last week who told me he was going to work for google. I thought that google didn't have a handle on how analytics can improve marketing both on and offline and were hiring adsales people. Who wants to go and sell search services to media agencies? We get it.
He told me that The McKinsey Quarterly published an interview with chief economist Hal Varian. I urge you to read it after the jump
http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286
What I love about it is this quote:
"I keep saying the sexy job in the next ten years will be statisticians. People think I’m joking, but who would’ve guessed that computer engineers would’ve been the sexy job of the 1990s? The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level for elementary school kids, for high school kids, for college kids. Because now we really do have essentially free and ubiquitous data. So the complimentary scarce factor is the ability to understand that data and extract value from it."
Looks like they do get it and we can stop pretending we are architects now?
I met a guy last week who told me he was going to work for google. I thought that google didn't have a handle on how analytics can improve marketing both on and offline and were hiring adsales people. Who wants to go and sell search services to media agencies? We get it.
He told me that The McKinsey Quarterly published an interview with chief economist Hal Varian. I urge you to read it after the jump
http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286
What I love about it is this quote:
"I keep saying the sexy job in the next ten years will be statisticians. People think I’m joking, but who would’ve guessed that computer engineers would’ve been the sexy job of the 1990s? The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level for elementary school kids, for high school kids, for college kids. Because now we really do have essentially free and ubiquitous data. So the complimentary scarce factor is the ability to understand that data and extract value from it."
Looks like they do get it and we can stop pretending we are architects now?
Friday, 26 June 2009
Just had to post this
I heard news of Michael Jackson's death brought the internet down today. Google lost $3bn in ad revenues and also go out and buy 10,000 new servers. Alright, I made that up but you know what I mean.
I really wanted to resist posting about Michael and I saw all those tweets from Miley Cyrus, Britney and Katy Perry. Let's face it - these girls grew up on 'Dangerous' who knows what they would have done if they were in a house where 'Thriller' was on heavy rotation.
Anyway, in a similar way that we love Wordle; twitscoop captures the hastags and displays them over time - I know you guys are impatient, the video warms up after about 55 seconds!
Nice video, cool technology - sad friday. RIP
I really wanted to resist posting about Michael and I saw all those tweets from Miley Cyrus, Britney and Katy Perry. Let's face it - these girls grew up on 'Dangerous' who knows what they would have done if they were in a house where 'Thriller' was on heavy rotation.
Anyway, in a similar way that we love Wordle; twitscoop captures the hastags and displays them over time - I know you guys are impatient, the video warms up after about 55 seconds!
Nice video, cool technology - sad friday. RIP
Feel The Globe
Mobile mobile mobile....this is a wonderful piece of content that has just picked up an award at Cannes for Nokia
Isn't it beautiful? Crazy thing is is that it didn't have any ad agency paws on it...this was created by Hiroki Ono a student from Japan who had never made a film before. "Feel the Globe" took 2 days to create
I see our clients tightening their belts daily....this must be the last thing advertising agencies need right now. Hiroki my friend..hold out for the big bucks!
Isn't it beautiful? Crazy thing is is that it didn't have any ad agency paws on it...this was created by Hiroki Ono a student from Japan who had never made a film before. "Feel the Globe" took 2 days to create
I see our clients tightening their belts daily....this must be the last thing advertising agencies need right now. Hiroki my friend..hold out for the big bucks!
Thursday, 25 June 2009
Dancing with myself
The great thing about Nouvelle Vague is that despite everything they do are covers its done in such a quirky bossa nova style way the french do best that means it really doesn't sound derivative.
Dancing with myself is the track I listened to this morning and watching this video she must love shoes and I was really pleased I watched this.... but yes, every single one is great.
The geeky fact I want to share with you is that Nouvelle Vague means "new wave" in French, and bossa nova also means "new wave" in Portuguese...A version of Portuguese is the native language in Brazil...you see what I did there?
Dancing with myself is the track I listened to this morning and watching this video she must love shoes and I was really pleased I watched this.... but yes, every single one is great.
The geeky fact I want to share with you is that Nouvelle Vague means "new wave" in French, and bossa nova also means "new wave" in Portuguese...A version of Portuguese is the native language in Brazil...you see what I did there?
What if twitter was Vodafone?
Everyone is still tweeting about twitter... It's user base is up by 1448% year on year to 18m people don't you know! My clients are tweeting (at dinner with us!), every conference I read about has live tweeting...haven't you guys paid for insights?
I still don't really see a use for it today. It's like Facebook updates without being able to scour through peoples drunken photos. Surely there aren't 18m sheep?
Nielsen reports that 60% of users who sign up for one month won't return for the next
In contrast, the same article cites that other sites like Facebook and MySpace have retention rates in the 50-70% range.
I wonder what the 'Active' user base is? If you were a telco and had twitter's retention problem it would all be over. It's just so expensive - a brand with strong retention spends hardly anything to replace customers and only focuses on incremental new customers. A brand with poor retention has to replace the old customers and then climb the curve again to acquire incremental new customers.
Second, in the quest to get either replacement or net new customers, the company will exhaust the available customer base very quickly and, once exhausted, will reach the limit of its growth.
So what does that mean? Well, we need to see a greater level of utility from twitter - it needs to mean something to us. We have seen mobile soar and soar with the use of smartphones and of course the twitterati will have the last laugh, but I just wish they weren't so smug and just bide their time.
Revolutions don't happen overnight
I still don't really see a use for it today. It's like Facebook updates without being able to scour through peoples drunken photos. Surely there aren't 18m sheep?
Nielsen reports that 60% of users who sign up for one month won't return for the next
In contrast, the same article cites that other sites like Facebook and MySpace have retention rates in the 50-70% range.
I wonder what the 'Active' user base is? If you were a telco and had twitter's retention problem it would all be over. It's just so expensive - a brand with strong retention spends hardly anything to replace customers and only focuses on incremental new customers. A brand with poor retention has to replace the old customers and then climb the curve again to acquire incremental new customers.
Second, in the quest to get either replacement or net new customers, the company will exhaust the available customer base very quickly and, once exhausted, will reach the limit of its growth.
So what does that mean? Well, we need to see a greater level of utility from twitter - it needs to mean something to us. We have seen mobile soar and soar with the use of smartphones and of course the twitterati will have the last laugh, but I just wish they weren't so smug and just bide their time.
Revolutions don't happen overnight
Wednesday, 24 June 2009
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