Thursday, 22 October 2009

Google Phone...Really?

I just came off a call with one of our team in Malaysia. They are banging on about these HTC phones that run Google Android. Now we are hearing that Google are going to release their own phone. Seems like they have been testing with Motorola on the Droid (which is a pretty cool phone from a company that really needs a hit)

The interesting twist here is that the Google phone will sell through retailers and not carriers. Its buying an unlocked phone but having total control over the functionality. Unlocked phones don't come cheap - the carrier usually subsidises them (which is why you see so many students with the 'next' handset)

Without a carrier to subsidize the handset, how cheap could they make it without it looking like a piece of junk? Maybe that's where HTC come in?

Can Google really be looking to out-design Apple? Surely that's a step too far for the cash-rich brains in Mountainview?

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