We keep hearing our clients say 'you need to be more innovative'. However what is 'being innovative'?
When you dig into this, typically clients use the word 'creative' and 'innovative' interchangeably. Creativity is shrouded in mystery - who judges creativity? is it just different? However, most of the best innovations are the ones driven out of R&D, you go into the R&D dept and its stacked with people with first class analytical skills.
One of our clients Nike gives us this
I love this, and its not only the domain of the 'wacky' types...
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