My boys at Visible Measures (love your work Brian) turned me on to Euro RSCGs work for Evian Water. 13m views this week, up 652% week on week...this is viral baby!
Maybe I am showing my age but this juxtaposes really well with their work in the late 90s where babies were swimming under water synchronized style.
I could go on about Babies and Evian symbolising purity naturally... but lets enjoy this for exactly what it is - babies breakdancing on rollerskates, rappers delight by Dan the Automator and Central Park....what's not to like?
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