Monday 8 February 2010

Google...again!

No guys sitting round a TV, no beer, no jokes and no obligatory high waisted tackle at the end. This is Parisian Love, the debut ad from Google that was premiered at the Superbowl half time show.



What's the point of advertising? Google has monopoly status? well a couple of things spring to mind:

1. Google is great, but can come off as little functional - type here and get info there

2. Big brands are in the Superbowl. Google is the biggest, this is Google saying 'yep, we aren't just an internet brand...we are a brand. So when we decide to kill Twitter we will do it and yeah, that goes for Facebook too.'

All in all, in my opinion, very nice. Subtle and absolutely everything that Google stands for. Just so powerful at creating a strong emotional connection with the brand

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