2010 is all about mobile, isn't that right? In fact someone said that it was actually the decade of mobile. But let's face it, it's not necessarily the technology that leads things; its the behaviour changes that that are created by the technology.
We have all seen those statistics that 78% of all people rate 'a friend or relative' for advice whereas its only 6% for TV (or something like that) - once that starts happening the idea of search and social media inevitably come together. I really like BingTweets which is Microsoft trying to leapfrog Google by giving us the ability to combine real time twitter broadcasting with Bing's search engine....Enjoy that.
One of our clients is LG, they have recently launched a mobile handset called the Crystal. My Bing search returned a number of specification reviews by websites, my BingTweets search returned the spec and the best deal and a video that was retweeted...all in one place.
That experience made me think that traditional search is old news; people are looking to find relevant and up to date information from conversations that are happening now.
I would say it's the decade of trust and recommendation; the internet has made us a flat world and now, as people, we need to simplify that. If you are a client and you really want to marketing your program to have some level of consistency wouldn't you funnel some of those ad dollars to BingTweet?
No comments:
Post a Comment