Would you spend $220m to make a movie?

Avatar, everyone is talking about it. It's the most expensive movie ever made. I thought we were trying to dig ourselves out of a financial crisis?!

Also what about that long tail thing? The internet opens the supply, everyone has infinite choice and flocks to all these niche products. So how come Avatar is out there and American Idol and X-Factor are getting bigger and bigger? Seems like in these tough times people need the big hits as social currency

In a world like this where you have to be a huge hit or a nice little niche, content companies have to make it big if they are spending a decent chunk of change on anything. If Avatar doesn't crack $500m it will be deemed a failure (albeit a beautiful failure). If you do 'ok' on opening weekend you get dropped from screens and then you are in a dog fight up against all the small, low budget stuff out there.

That leads to a lack of risk taking all round, which is a shame... and for that, you have to root for Jake Sully and his big blue friends from Pandora

Tiger Style

Tiger, you are crazy... untouchable? With everyone as a journalist did he ever think he was going to get away with it? Tiger Woods has been 'romantically linked' to at least 10 women, and now his image is firmly in the toilet.

Nielsen data in the US highlights that prime time television ads featuring Woods have disappeared. This is a guy that (used to) makes over $100m from Nike, Pepsi, Gillette, Gatorade and Accenture.

I'm sure that Tiger 'High performance, delivered' Woods may be desperate for privacy right now but the tweets and TMZ just won't let up. On top of that everyone blogs or microblogs so its far too juicy not to pitch in. News these days is curated at rapid speed; no one is safe so why would any 100 year old, self respecting brand associate itself with a highly paid, testoterone-fuelled sports star or actor with too much time on his hands

P&G is a company that has always taken a moral stance (remember Mr Clean?) - looks like the Tiger will be back in the wild shortly

Twitter making Dell money?

Big-box desktop maker Dell is telling us it has made $6.5m in revenue directly through Twitter since it's first tweet in 2007. That's amazing news don't you think?

$6.5m is a big number - that's the sort of number that gets the attention of the New York Times. However for a business that rakes in $61bn a year in revenue it represents 0.01% of its annual revenue. Basically, analysts like me would be hard pushed to pick that effect out of the revenue data over and above the noise - but that's the beauty of the internet...trackability!

It makes you think if those Twitter sales are truly incremental? Everyone buys a Dell online so would those customers have bought elsewhere? Had any of Dell’s other sites had seen a similar decrease in sales?

Either way, it has to be commended. Dell has embraced social and ultimately the ongoing relationships they are developing with their customers will prove more valuable than these sales, and ultimately result in even more incremental sales and less sales lost in the long run

I had one of these the first time around!

You don't to wear that Monaco or Perpetual on a daily basis and that Nooka just screams too try hard (although I like it) So when you are looking for a watch for every day, you need to choose one that is simple and stylish but doesn't shout too loud.



The Timex Rose Royce watch gives us that 1980s simple digital clock interface, stopwatch to 1/100th of a second, is slim enough to fit under your shirt cuff and doesn't follow that flourescent fad that every boyband member is sporting these days

Harry Nesbitt

With all this talk of digital, tweeting, convergence in all blogs these days its great to get some perspective. Maybe its how I am feeling these days but this really hit home

A Day In The Life from Harry Nesbitt on Vimeo.

I love what Harry is doing here, he seems to create a real sense of empathy with a simple one minute video...beautiful stuff

N 45.45955 W 101.91356 - where would you want to be?

Thanks to B in Denver for this - Brilliant!

There are over 13,000 McDonald’s restaurants in the US, or about 1 for every 23,000 Americans. But even market penetration this advanced doesn’t mean that McDonald’s is everywhere. Somewhere in South Dakota is the McFarthest Spot, the place in the US geographically most removed from the nearest McD’s. If you started out from this location, a few miles north of State Highway 20 (which runs latitudinally between Highways 73 in the west and 65 in the east), you’d have to drive 145 miles to get your Big Mac...what's going on Ronald?



This map is the brainchild of Stephen Von Worley, apparently McDonald’ses have a notable tendency to occur on highways and, specifically, to cluster at crossroads!

I'll resist the urge to say 'I'm Lovin' it' at this point!

Symphonia

This symphony ad from Vodafone New Zealand has a real feel good factor about it; I have no idea how they did it...or if it is truly for real to be honest but great nonetheless - 1000 handsets playing the 1812 overture? Wild!



I am not sure if an ad like this would really drive new subscriptions but the viral effect of over 300,000 views so far must have got some MMS messages sent just talking about it

Google Phone...Really?

I just came off a call with one of our team in Malaysia. They are banging on about these HTC phones that run Google Android. Now we are hearing that Google are going to release their own phone. Seems like they have been testing with Motorola on the Droid (which is a pretty cool phone from a company that really needs a hit)

The interesting twist here is that the Google phone will sell through retailers and not carriers. Its buying an unlocked phone but having total control over the functionality. Unlocked phones don't come cheap - the carrier usually subsidises them (which is why you see so many students with the 'next' handset)

Without a carrier to subsidize the handset, how cheap could they make it without it looking like a piece of junk? Maybe that's where HTC come in?

Can Google really be looking to out-design Apple? Surely that's a step too far for the cash-rich brains in Mountainview?

Tough Love from Fitness First

I really like this idea from Fitness First in the Netherlands; sure its scary, even humiliating but everything about it just feels right



Waiting at the bus stop and your weight lights up the street? Sure to hit the spot and increase membership at the local gym. Conceived by Dutch agency N=5, this is brilliant stuff!

Cashing in....

It's Thursday night here in London and a friend of mine has just offered me half a bottle of sancerre for a 1.2% stake in Analytics Arbitrage. What a shrewd investment - it values this blog at over £2200!!

Any takers?

AppFarts

I don't have an iphone (yeah yeah, still on the BlackBerry, moved to new Curve) but the AppStore is a complete phenom.

Given my love of data visualisation this is a beautiful thing



I wonder how the BlackBerry / Palm Pre wall is doing?

Miley raps not tweets

Miley Cyrus has deleted her twitter account, apparently the tabloids were printing her tweets



Damn, how are we going to keep up now? We won't know what she bought from Kitson? We won't know that she got pissed off with her new BFF and we won't know how much she loves her fans...awww

However, she has had over 1.5m views on You Tube - what's that worth?

Nike Innovation

We keep hearing our clients say 'you need to be more innovative'. However what is 'being innovative'?

When you dig into this, typically clients use the word 'creative' and 'innovative' interchangeably. Creativity is shrouded in mystery - who judges creativity? is it just different? However, most of the best innovations are the ones driven out of R&D, you go into the R&D dept and its stacked with people with first class analytical skills.

One of our clients Nike gives us this



I love this, and its not only the domain of the 'wacky' types...

What's next for mags?

So more and more marketing dollars are moving online. Print is an endangered species - the publishers have to wise up and find a new business model where all their content is moved online and offered for free. That's the mantra. Oh and while they are at it why don't they look at what happened in the music industry and take a few tips from napster and itunes?

But wait, the online world is difficult to navigate and extract the information you need. Maybe offline ads with web addresses are more likely to drive readers to advertiser websites. A quick search uncovered that in the travel sector, 286 ads with web addresses drove consumers to the website, versus 100 ads that did not include a URL. This means advertisers should always include a web URL because consumers can't be bothered take the time to search for a website, particularly in low intertest categories.

We have been working on how to connect the on and off line version of the consumer journey (all help gratefully received). I also love magazines like GQ and increasingly free sheet Shortlist. I would suggest (based on a sample of one)that magazines consistently drive web traffic and online searches, and that magazine ads generate web traffic at all stages of the customer journey, not just searching and learning

So maybe its not all over for print media maybe print and online will co-exist and help each other instead of the web rolling over mags? I would love your views

You don't always add to something with technology..

I am annoyed by this. Did Erno Rubik really endorse this? Please.



I grew up trying to solve the Rubik’s Cube, get the top face and two rows...then make a cross on the bottom face - solved.

It's all change in Rubikworld. the cube has had a iPhone makeover. These days you dont crunch through the cube with both hands at warp speed, you swipe LEDs with your finger to change the colors. When you successfully change the color or “flip”, the TouchCube, as its known, will emit a sound.

But the thing that really gets my goat is the solve button. Now a 2 y.o can solve the cube!

The TouchCube is about $150, compared with the original which is $10. Someone has put a hell of a lot of thought to upgrade the cube but somethings just shouldn't be tampered with

Fame Kills Tour Winter 09

What happens when the two most controversial artists in popular music decide to tour together? Well, did you expect this promotional teaser?



For Gaga its 'porn', West would suggest it's 'art' (the best 'art' of all time) but for the marketing folks it all adds up to huge ticket sales and a stack of money. 34 dates across the US - frankly I am surprised Kanye would get on the same stage as anyone who is likely to take the limelight away from him.... this could end in bruised egos and rattles thrown

Still relevant

Calvin Klein in raising the stakes in a surprising technology twist. This years ubiquitous large frame design packs a 4GB USB flash drive in one of their arms. Get your secret agent on!



I know it's a pretty ridiculous use of design...how many files do you need on the beach / in your car / at the club? But for me I just cant stop myself from staring at them...and coveting them more!


They will retail at $199 in October...October? Strictly for the slopes and recording your slalom times

Murakami X LV X QR Code

QR codes are cool, officially. All over Tokyo, they are widely regarded as the barcode of the future, it is a piece of matrix code which allows its contents to be decoded at high speed. They feel like they are the link between print and the web.... view it, scan it, link to lots of great content.



Trust the Japanese to turn this utilty into high end art. Tokyo-based design agency SET has developed a QR Code with Murakami artwork for LV. Although the QR itself is a way for LV to track product, this way it becomes beautiful marketing geek cool technology and that, my fellow arbitageurs is what we love to share!

Omniture Flash

Last night Adobe bought Omniture for an eye-watering $1,8bn. I don't know what $1.8bn looks like but these are crazy prices. Omniture is seen as the industry's gold standard web analytics suite but google will certainly power-up their analytics engine and give it to everyone for free. So what do you really get for $1.8bn?

Well, Adobe will design and build flash websites and will embed the omniture tracking technology within the website; I expect that means they get control of the data. Once the cookie is embedded in the flash object can you delete it? I don't know this isn't really a tech blog!

However the idea of having line of site over this data will allow them to better optimize their sites and control that data (keeping it out of the hands of google) and ultimately making them a more attractive proposition for one of the big dogs like Microsoft at a later date?

Boom!!

I don't need a sheep thrown at me, and I got out of Facebook games when they took down scrabulous so I am excited about Facebook Lite



get it here: http://lite.facebook.com/

Stripped down, leaner, cleaner and meaner Facebook Lite is the Twitter-killer. What's stopping the social networking gorilla now it's snaffled up FriendFeed?

I still can't see Twitter's business plan, it thumbed its beak at big money and I predict that FB Lite could heap a world of pain on twitter

What do you think?

Forget advertising anything

I was just revisiting the excellent Nielsen online survey for some data for a client and found the following statistics staggering:

90% of online consumers worldwide trust recommendations from people they know

70% trust consumer opinions posted online

I don't want to get into that whole "Word of Mouth" thing, I have heard its the most powerful marketing tool on the planet. But I do think what we are starting to see particularly digitally is that reviewing is the new advertising.

In the digital world there is just too much information, if you want to buy a 42' plasma TV you know all the information you need is out there, it just takes ages to get it. So we seek out trusted advice and recommendation — it makes us feel better, we know the facts, and we won't make a mistake, in order to make that perfect purchase.

It's a need that is met online by having access to millions of other consumers and their experiences and opinions, from giant review portals to real-time channels such as Twitter.

So these days businesses have got to understand the customer journey has changed and the decision to buy our brand or another has shifted significantly to a dynamic conversational mode where your brand could be on top today and trashed tomorrow

There are 1.6bn people online and the next million are waiting patiently in line for fibre optic cables....this phenomenon isn't going away anytime soon

Don't tweet this - but we are bigger than MySpace

No no, not 'us' as in 'Analytics Arbitrage, Us' I mean Twitter (yawn)

Remember when MySpace was bought by New Corp for nearly $600m? MySpace was the daddy, untouchable, even Lily Allen was 'discovered' on it - surely that was all PR?

Then it was all about Facebook, bigger than MySpace ....now it's all Twitter

According to Hitwise, Twitter has overtaken MySpace for the first time on the list of most visited UK websites. Looking at social networks alone, Facebook was the biggest UK site, followed by YouTube and Bebo, with Twitter in the 4th place and MySpace in the 5th.

And that doesn’t even take into account all the visitors that use Tweetdeck

We all knew this was going to happen, twitter is on fire, Myspace is resigned to hosting new bands - it may be all about the music baby, but was this really News Corp's strategy?

Who are you?

I love this - perfect to classify who you are in the confusing world of geek/nerd/dweebdom!



I think I passed from Dweeb (until the age of 12), through Nerd (late teens), to hard core Geek (present). I am happy to say I was never a Dork.

The weather is bought you by Tesco

Just when we thought that Tesco couldn't get any more influential they do it again - analytically

Tesco is the Walmart of UK retailing; over 30% of the UK grocery market by buying up land and building stores and diversifying into clothes, electrical goods, personal finance and beyond.

So, in a bid to boost profits they set up a team of 6 to predict the weather. Yeah sure, there are no shortage of weather forecasters that are connected to Met office but Tesco are too big to rely on someone else.

They have been working for the last three years to create its own software that calculates how shopping patterns change “for every degree of temperature and every hour of sunshine,”

If you think about that it makes perfect sense - some categories just need better management than others

Jonathan Church said "A temperature increase of 18 degrees generally triples sales of barbecue meat and increases demand for lettuce by 50 percent. The system successfully predicted temperature drops during July that led to a major increase in demand for soup, winter vegetables and cold-weather puddings.”

That's the sort of commitment to analytically geekiness we respect

Winding down....Mario takes us into the weekend

Everyone's favourite plumber is back - yeah sure its like a regular platform - but with added wii technology



Here in November - GET EXCITED!

The Impatient Chef

All arbitrageurs of good taste should head directly to this site...do not pass go and you wont gain 200 pounds

www.theimpatientchef.com

Yes of course its a shameless plug for a good friend's (and skilled media practitioner)new website.

The impatient chef is a wonderfully simple idea - cook fantastically nutritious dishes in 30 mins or less. Genius!

Everything here is done with the busy in mind, short cuts, emailable lists of ingredients and categorisation based on mood.

Words from the impatient chef...

" I usually work every hour that God sends and a few years ago I came to rely too much on, well, unhealthy food. Before I realised what was happening, I was marched off to see a gastroenterologist who told me my guts were screwed, although she had a medical term for it. What followed was a total transformation in my attitude to eating and – a long story short – I decided to eat properly no matter how busy my life would get.

Fast forward a few years and here we are: I have created a collection of wholesome recipes that anyone, even with basic cooking skills, can prepare after a long day at work. All you need to do is “invest” up 30 minutes of your time, follow the simple instructions and you will have an honest meal to end your day. No tricks, no advance chopping, no extra preparation or hidden steps in the instructions to make you double-guessing – all straight forward so you can actually relax while you are preparing your supper.

And – as you would expect from someone with no patience – I even made your shopping experience as quick and hassle free as possible. Just email your list to your mobile and off you go"

All delivered in Gera's trademark no nonsense style - you go girl!

And everything was alright

This is nice.

Maybe its just the kind of day I am having but this really resonates

And everything was alright is the story of a lonely bear who wants to travel to space. There is a film, a picture book, a website, and an art exhibition. It has drama, humour and a touch of surrealism

And Everything Was Alright from Placeholder Films on Vimeo.

Camera angles are incredible and the music adds to the message of loneliness - if you have a spare 8 minutes - actually even if you don't have 8 minutes you should watch this film

Boom!

Turn it up; Nokia owns mobility with their launch into 3G notebook territory. Whatever you say, Nokia are still the reigning kings of mobile phones, if you want to surf, text and call all day and all night long you have to turn to Nokia on battery life alone. Give your iphone to the kids and don't get me started on my storm (maybe its time for a curve)



The Booklet has an aluminum case, weighs 1.25 kilograms, 10-inch screen is HD, integrated Bluetooth, GPS, a webcam and an SD card reader and it has a 12-hour battery life. Nokia is hitting hard in a field dominated by HP, Dell and Sony but for mobile connectivity on a laptop with style.... analyticsarbitrage rates Nokia

Friend Wheel

I know I am late to this particular party, hey two of my friends have it! I found a FB app that looked so cool I added it to my profile. I know that admitting that is a big deal; I deleted booze mail and scrabulous ages ago - but this is data visualisation and social networking in a simple form and we all all love simple

The Friend Wheel scans your friend list, creates a linked circle and then maps them to friends of yours you know

Here's mine; get yours here http://apps.facebook.com/friendwheel/iframe.php



I can see how my friends divide into groups (home, true friends and work friends), but I also see that people i never thought were connected somehow know each other - creepy!

One of the interesting things about this is the idea of how some people collect loads and loads of friends - I wonder from a chart like this you can get to your 'true' friends and what would that chart look like? I imagine you would have clusters like mine...but maybe with more connectivity?

RIP TheLondonPaper

Ok, so this doesn't work for everyone, but I think TheLondonPaper beats London Lite. It has done a better job of aggregating celebrity gossip and is just superficial enough to last you 5 stops on the 'tube'. For non-London readers TheLondonPaper is an early evening freesheet for commuters.

However I have heard today that News International is to close TheLondonPaper. News International have cited the downturn in advertising and the resulting huge losses as being the key cause of the paper’s demise.

So what is happening over at News Int? Murdoch also announced that they plan to charge for access to all his news websites, including The Times, The Sun and the News of the World. So they just can't rely on ad revenues any more, and they need to maintain those lifestyles don't they?

I just can't see anyone really paying for 'news'. News is everywhere - even twitter is news. Sure, FT.com can charge but there you are paying for analysis, not news.

So I suppose there will be more consolidation, lower operating costs, sharing of printing and distribution, and further and further decline over time. The big guns of WSJ, FT have scale but will still have to tier their paid content services and build out social networking features and UGC.

Either way, on any given day, I check the news twice a day on my pre-built screens (where I have chosen what will appear where), but on Sunday morning, I love reading the newspaper; I read the bits I want (news, culture, business, sport) and disgard the rest - that way it feels more like a magazine but more topical...maybe there's something in that?

Still love the tapes

Strictly old school, I remember ripping tracks off the radio onto TDK D90s. With that in mind I am going all out to get one of these



Sort of defeats the object but that's the point of irony isn't it?

Why would you Kindle?

Just back from a short break; at the airport was a guy with a Kindle. I just don't get it. It looks ugly for a start but let's not get caught up with aesthetics - I can't see why anyone would fall for a Kindle - here's why:

- Books take a long time to read, and you only read them once - why don't you just carry a book (which, incidently is smaller than a Kindle)

- I use my ipod to run with, we listen to music everywhere - i just can't see myself doing that with a book...it needs more concentration

- You can't beat a book; people like to look at your bookshelves, a barometer of taste. You can also lend them to friends and trash them at the beach

I don't think anyone will be using a Kindle this time next year - sell yours on ebay now (unless you like it that is...)

Getting Social

Readers, I need your help!

Measure it, prove it, why should I do it? Man...that's all we seem to hear when talking about embracing social media. We are doing a lot of work in the area of capturing brand sentiment online with a friendly family partner. By doing this I finally think we have stopped talking about campaigns and started thinking about conversations

The old world mindset of one-way marketing messages always appears to be our start point in all of this and that's our biggest problem. This suggests we as a community of analysts are yet to come to terms with the fact that the days of control over brand and message are gone, and gone forever.

The effectiveness of monitoring and participating in brand conversation are constantly taking place , however, cannot be measured with the old tools of yesterday's media. I would love to see some studies that show that brands doing social well perform better than their peers...does anyone have that? Email me at steve.simpson@groupm.com

I think by switching on these new datastreams that track conversation we are onto something, but we still havent worked out how to integrate that data into a bigger whole. Anyone want to get involved?

Welcome to googleworld

Eric Schmidt had to resign from Apple's board of directors due to conflict of interest. Once you have safari and Chrome and iphone and Android what can you do?




Jobs and Schmidt cozied up back in 2006 as they were worried about the giant that was Microsoft. Now Microsoft looks like a lumbering oaf against a context of the world's greatest innovators. Now that google do operating systems, browsers and applications aren't we starting to see the final demise of Microsoft?

For a company that touts 'Do No Evil' is it just me that feels this is all little 'Four legs, good. two legs bad?'

Stussy Stock City Tee

Stussy is an international veteran of streetwear. What I really like about Stussy as that they have evolved from the shapeless baggy look into more streamlined grown-up work.




This look is everything that Stussy is and what always was about, graf logo and iconic cities....Represent!

Analytics Time!

IBM are buying SPSS for $1.2bn. What does this mean?

Well after they dumped their hardware business and sent out a flare around the importance of predictive analytics is it really too surprising? However the $50 a share they are paying represents a highpoint in SPSS stock which climbed 41% on the back of the news

The way that these guys view this is that SPSS will augment their 'information on demand' strategy. So that means predictive analytics will become part of big businesses day to day working process?

How long before Oracle buys SAS?

Oh my, maybe we are onto something? Big Blue...you know where we are...

Back in the summer of '81 I was young - no cares, just dreams - it was a huge cricket fan (remember that Ashes series?) and a bigger video game destroyer. Ask all the people at the arcade (Pac-man; killed it...count those 9 keys! - Kong; we all jumped through the floor - Q-Bert; i was just too fast). However I am going to go out on a limb here and say that the best video game ever was TRON!



The good news is that Disney are following their 2010 Jeff Bridges movie release TRON Legacy with a game TR2N - if you were around the first time you will here for the next...it defined gaming back in the day and will take geeks to an even higher standing in the community in 2011

Bring on those lightcycles!

Space Over!

I don't usually do this; but I signed up to B-test google wave yesterday. You must know what wave is by now...communication, collaboration all in one place - sign up here!

https://services.google.com/fb/forms/wavesignup/

The reason why I signed up? Easy - sorry people but google just gives us useful stuff, igoogle is great, g-mail gives unlimited space and I am using chrome right now. The thing is; wave integrates all those and IM and could kill twitter and facebook...no, I really think so, am I crazy?



Isn't it a beautiful thing?

Let's face it - all you g-mail users will jump on this and give it the widespread adoption it needs to kill mail, twitter and FB. Also, google is google - the richest company in the world - mix that money, search, and all of its applications (not apps) and it wins! Sign up now

No idea why i posted this....

...but Stella McCartney has gone all Disney on us in her latest autumn/winter ad campaign. Model Sigrid Agren is surrounded by Bambi characters stealing the shot. Stella has always been outspoken in her ethical stance on animal rights, just like her mum Linda



Say's Stella: “I’m a huge Bambi fan, and the film reminds me of my mum,” said McCartney. “And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi”.

To be honest I don't know if this is genius or ridiculous but given the amount of advertising space in the September issue of Vogue it is sure to achieve stand-out!

Free for Free

Chris Anderson's new book "Free" picks up on the free internet phenonmenon — Google, YouTube, Radiohead albums, analyticsarbitrage..... the problem is that despite the radical nature of the concept he still flogs his book at $26.99 at your local Barnes and Noble. Now thats radical!

Anderson has taken a lot of flak over this, most noticably from Malcolm Gladwell so Chris did the right thing and offered "Free" for free - you can download it directly from wired.com or via spotify.



Advertising is the most powerful way that we have seen free digital content and yes, of course the audiobook is supported by ads in Spotify.

I spent half an hour on sunday morning grabbing it and I suggest you do the same

Sorayama eases us into the weekend.....

Everyone from Daft Punk to Van Halen has used Hajime Sorayama. This man defined 80's airbrush chic created 'Sexy Robot'.



Google him now, but be careful of that jump.....must of his stuff would be an office surfing violation! Erotic art at its best!

genius AND cute - Really!

My boys at Visible Measures (love your work Brian) turned me on to Euro RSCGs work for Evian Water. 13m views this week, up 652% week on week...this is viral baby!



Maybe I am showing my age but this juxtaposes really well with their work in the late 90s where babies were swimming under water synchronized style.

I could go on about Babies and Evian symbolising purity naturally... but lets enjoy this for exactly what it is - babies breakdancing on rollerskates, rappers delight by Dan the Automator and Central Park....what's not to like?

Zevs in HK

In case you hadn't read it, I love Zevs. French urban artist that twists brands' logos and blends them into the cityscape.

However if you get down to Art Statements Gallery in Hong Kong you can catch his "Liquidated Logos" exhibition. This showcase is located in the very high end “Central” shopping district so his take on Murakami x LV coloured logos could sit nicely with the surroundings



In fact he blended in so well he was reported for vandalism!



....oh yeah, the opening party was a lot of fun too!

Ping Pong Door

No space in your apartment but want to beat your friends into ping pong submission? The Ping Ping Door is what you have been waiting for!



It fits into a regular door space - Just take out the old one, stick this one in, add a net and turn off the wii. The PingPong Table can be flipped open in a second allowing you to play between rooms. Yes, the size is smaller, and you will hit the door frame if you are a spinmaster....will you really care?. This game is fun!

Designed by Tobias Fraenzel, it will be in production this year

Twitter Sentiment

We are doing a lot of work trying to get a steer on word of mouth and its impact on brand sales and loyalty. All you analytics heads out there have been grappling with this 'baseline sales' thing and busking when your clients have asked about it forever.

The great thing about the online world is capturing stream of consciousness. If you don't like Lady Ga Ga (does anyone...really?) just bitch her out on your blog or twitter. And what's so good about it is that people really do do that!

Tweetfeel has been launched to track the sentiment on twitter. So you can track any hot issue and watch that trend.



TweetFeel counts tweets in real-time on whatever you write in the box for positive and negative feelings. It sets up the positive and negative sentiment and TweetFeel gives you a promoter score

Its not perfect but you could check how people think about your brand, how your PR campaign is performing or how your competitors are doing


If you are feeling really brave you can just enter your name and see what people really think about you.

Things have changed since snake!

Call this jealousy but I don't understand why the phone has all these apps? There are more than 50,000 applications ranging from Sonic the Hedgehog (yes Ella...I know, Sonic is better than Brickbreaker) to the hopeless LolCat. Oh and yes, the 3GS makes them even better

So I started looking for cool apps for my BlackBerry Storm (and stopped as playing them will kill the battery). There are loads of development applications out there for all the new phones - great...now those iphone users can't be so smug!

But wait, so now we have a bucketload of applications that are developed for handsets and not networks. How did that happen? Networks know where you are, can provide interactivity through messaging and second by second billing for acquiring power-ups

Did I miss something?

RSSzzzzzzz.......

I realised I don't really use my RSS feeds any more. I found that I had too many feeds and was missing really interesting content in the race to kill the content on the feed. So much good stuff and so little time - the filter and aggregator concept of RSS just wasn't working

All that research about trusting our "friends" (you have got to use that term loosely these days) means that you probably dont need that RSS. One of my colleagues asked me if I saw that McKinsey Quarterly article on sales funnels. I hadn't, yet in came into my RSS three times and appeared on my Facebook!

That incident and Michael Jackson (Billie Jean is now OFF heavy rotation in the office) probably means you won't miss the truly useful content if you just listen to your "friends", their blogs and twitterfeeds. After all we are all content aggregators these days!

I suppose in order to sort through the wheat from the chaff you have to follow and engage with the right people. I don't think we have to subscribe to every episode of a particular Podcast (has anyone actually tried the TED podcast and listened to them?), but instead just make sure you are told by your group of people you respect which episodes were worth checking out?

Is that the future of Twitter? Maybe Twitter is actually a people-powered RSS feed?

Free Running Nike Style

Combined with deliberate old school views of the 70s cities, Nike's "Exploit Yourself" commercial is all about pushing yourself to the limits .... aided by Nike shoes naturally

The robot is all Matrix meets Mirror's Edge and the guys behind it did some work on the Transformers movie. Very cool in a technology, design and sports way



Who wouldn't want to run after that?

APC lands in London

Whenever I am in Paris I always head to APC in St Germain. APC is French utilitarian cool. Their 'New Standard' jeans are some of the best out there..(but beware the stretch)

The good news for me and 46% of you readers is that APC are opening a flagship store in London's Dover St next month



The whole line is urban office appropriate classics - yeah its a little muted but that's exactly why I like it

Sexy Statisticians

No, really...keep reading...

I met a guy last week who told me he was going to work for google. I thought that google didn't have a handle on how analytics can improve marketing both on and offline and were hiring adsales people. Who wants to go and sell search services to media agencies? We get it.

He told me that The McKinsey Quarterly published an interview with chief economist Hal Varian. I urge you to read it after the jump

http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286

What I love about it is this quote:

"I keep saying the sexy job in the next ten years will be statisticians. People think I’m joking, but who would’ve guessed that computer engineers would’ve been the sexy job of the 1990s? The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level for elementary school kids, for high school kids, for college kids. Because now we really do have essentially free and ubiquitous data. So the complimentary scarce factor is the ability to understand that data and extract value from it."

Looks like they do get it and we can stop pretending we are architects now?

Just had to post this

I heard news of Michael Jackson's death brought the internet down today. Google lost $3bn in ad revenues and also go out and buy 10,000 new servers. Alright, I made that up but you know what I mean.

I really wanted to resist posting about Michael and I saw all those tweets from Miley Cyrus, Britney and Katy Perry. Let's face it - these girls grew up on 'Dangerous' who knows what they would have done if they were in a house where 'Thriller' was on heavy rotation.

Anyway, in a similar way that we love Wordle; twitscoop captures the hastags and displays them over time - I know you guys are impatient, the video warms up after about 55 seconds!



Nice video, cool technology - sad friday. RIP

Feel The Globe

Mobile mobile mobile....this is a wonderful piece of content that has just picked up an award at Cannes for Nokia



Isn't it beautiful? Crazy thing is is that it didn't have any ad agency paws on it...this was created by Hiroki Ono a student from Japan who had never made a film before. "Feel the Globe" took 2 days to create

I see our clients tightening their belts daily....this must be the last thing advertising agencies need right now. Hiroki my friend..hold out for the big bucks!

Dancing with myself

The great thing about Nouvelle Vague is that despite everything they do are covers its done in such a quirky bossa nova style way the french do best that means it really doesn't sound derivative.



Dancing with myself is the track I listened to this morning and watching this video she must love shoes and I was really pleased I watched this.... but yes, every single one is great.

The geeky fact I want to share with you is that Nouvelle Vague means "new wave" in French, and bossa nova also means "new wave" in Portuguese...A version of Portuguese is the native language in Brazil...you see what I did there?

What if twitter was Vodafone?

Everyone is still tweeting about twitter... It's user base is up by 1448% year on year to 18m people don't you know! My clients are tweeting (at dinner with us!), every conference I read about has live tweeting...haven't you guys paid for insights?

I still don't really see a use for it today. It's like Facebook updates without being able to scour through peoples drunken photos. Surely there aren't 18m sheep?

Nielsen reports that 60% of users who sign up for one month won't return for the next

In contrast, the same article cites that other sites like Facebook and MySpace have retention rates in the 50-70% range.

I wonder what the 'Active' user base is? If you were a telco and had twitter's retention problem it would all be over. It's just so expensive - a brand with strong retention spends hardly anything to replace customers and only focuses on incremental new customers. A brand with poor retention has to replace the old customers and then climb the curve again to acquire incremental new customers.

Second, in the quest to get either replacement or net new customers, the company will exhaust the available customer base very quickly and, once exhausted, will reach the limit of its growth.

So what does that mean? Well, we need to see a greater level of utility from twitter - it needs to mean something to us. We have seen mobile soar and soar with the use of smartphones and of course the twitterati will have the last laugh, but I just wish they weren't so smug and just bide their time.

Revolutions don't happen overnight

No explanation required

Sprint Network Geek Attack!

Sprint is one of our clients, and I just just had to share this. I am in no way involved with this but I think I could say that I was and no one would know any different



The pace, camera work and art direction are fantastic and the idea that world is fast really hits home ....all done with a sense of humour

This campaign builds on their wonderful 'Plug into Now' widget

http://now.sprint.com/widget/

We can argue the toss over whether their service delivers on the promise but Goodby have done a nice job here

Citizen Journalists

Here is the UK there is uproar as a 'serious' newspaper (The Daily Telegraph) published all of expense claims from members of parliament around a month ago. It has been hilarious as large numbers of MPs have expensed renovations of 'second homes'(including a moat) which were hundreds of miles away from their constituencies through to boxes of matches and bags of compost...all at the taxpayers expense!

The thing is, The Telegraph released 700,000 documents in 5,500 individual PDF formats covering all 650 MPs in parliament.

Rival paper, The Guardian has now uploaded all the released documents onto a microsite named 'Investigate your MP's expenses' in a more useable format than the PDFs provided by the House of Commons.

This is a fantastic take on crowdsourcing whereby The Guardian is asking readers to help its team of journalists trawl through the documents. Anybody can get involved by reading the various claim forms and receipts, and ritually humiliating them forcing them to resign or publicly apologise

http://mps-expenses.guardian.co.uk/

Many MPs have been taken down and a large number have paid back monies due to 'misunderstandings' - however there's some great stuff to be found in here

"Martin Salter, Labour MP for Reading West, appeared to have claimed for a £4.99 Toblerone bar, but later insisted the item had been a free gift from a supplier and he had not claimed for it. Mark Francois, Conservative MP for Rayleigh, spent £66.66 in March last year in Tesco on a range of food stuffs from digestive biscuits, stuffed olives and HP spicy BBQ sauce. On another occasion his £111.77 supermarket receipt included expensive pate and two bags of sweets."

Now this isn't a political blog - but how much will crowdsourcing affect marketing?
So far Starbucks and Dell have experimented with great effect. It allows a brands' strongest asset (its customers) to shape the services the brand provides and that can only be a good thing

I can't believe i didn't find this first!

Straight from notanothermindshareblog.com - this is fantastic and as usual James tells it just like it is:

"This is great – colliding a sweet piece of visualisation I first came across in the NYT showing movie box office takings history, now you can look at the tweet history of any keyword: like all good infographics, you don’t need words to do much explaining"

Who's Bing-ing?

Microsoft are jumping for joy, apparently bing has overtaken Yahoo! to become the second most used search engine since its launch a week and a half ago.

bing launched to a fanfare on June 3rd and promptly captured 9% of traffic that day.... See ya, Yahoo! - who killed Jeeves? And by June 6th the traffic reduced to 3% It was still at number 2



Two issues here to contemplate, I cant help but thinking it is just an initial spike as people check out the new thing. To take a chunk out of Yahoo! is creditable but I imagine a significant share of bing's gain is from Live search.

Also, these are terribly small numbers, Microsoft is a massive organization but google's brand equity is hard to knock (its a $1bn brand according to Millward Brown) - google has a 87% global share and it hardly blipped post bing's launch

Frankly I can't see panic at the googleplex just yet, sure, another player may impact google's ad revenues (where small changes impact big numbers) but it will be interesting to see if they can focus their energy (maybe customization like igoogle?) and their dollars (big big marketing push)to make a real success of bing

Fred Perry Fading...

When you live in the UK you really don't know from one day to the next if it will be continental sun, howling wind or heavy rain. In fact you could get all seasons in a single week. That sounds good if you don't live here but the concepts of 'spring wardrobe' and the like just don't exist

Fred Perry is an iconic British brand and really has given us something to work all through the summer and into september



This may not be up the 'skins' alley but after this weeks European elections I hope these pieces get embraced by the masses

We need more data?

It's just not fair is it? The more marketing spend that flows to online channels the more people want to know what its doing for their business. Furthermore they aren't satisfied with clicks and conversion, they all want 'engagement'. How ungrateful can people be?!

Now we all get this; when people are truly engaged with your brand, it’s highly likely they will be loyal customers too. And to get them highly engaged, you need to create valuable content and utility that your customers need or want to interact with.

Its about at this point when you trip up. How you actually measure engagement is another entirely different matter. There’s just not a single agreed way to define, measure, and extract value from online engagement. The dichotomy is that everyone says, and by and large its true that there are more metrics and dashboards online than you can shake a stick at when it comes to the online world.

Engagement (and to be honest I hate that term...it's overdone) unlocks how people feel about brands. So as I try and grapple with these concepts for our clients I am starting with these three dimensions that I would like to pull together:

Interest: Unique visits, page views and time spent
Sharing: Reviews, pass alongs
Advocacy: Sentiment, Likelihood to recommend

Also we have to grapple with the fact that these actions take place in real and virtual worlds, and needs to be aligned with the brands business objectives

We know its not simple, but its important - so if you think you can help and are looking for collaboration opportunities you know where I am. If you think we are missing something we are also up for the education

Thanks

Pay by Bearbrick

You know there is nothing more satisfying than seeing your friends' black Amex card and raising them something so eye catching as Ping An Bank and Medicom's Toy Bearbrick credit card




Bearbrick is an icon toy, I bought a pair of jeans a few months ago and my daughter wanted a Bearbrick from the store...now she wants the whole set! Some of them are so covetable (and expensive) that part of me is proud of her (what great taste for one so young) but I just knew they would all end up with their heads pulled off and left on the stairs - some toys are too good for kids!

This one in the series is my favourite



All I need now is a Chinese bank account!

The Greatest

There was some major action in the gaming industry this week - Microsoft showcased Project Natal the motion sensing controller (surely it cant work that well...) But while the video game industry continues to innovate and make money while everybody else struggles we should stop, pause and celebrate the 25th birthday of Tetris. Even if you’re not a big gamer you would have moved a few bricks in your time



The real Russian revolution was instigated by Alexey Pajitnov and Vadim Gerasimov, and is the best selling video game of all time with over 125 million copies sold since it debuted on an IBM PC in 1984....wii sports? not even close.

I would say that Tetris transcended games; its an institution.


Get it here at http://www.alzmedia.com/games/tetris.php - you get more points by building it high and using the long thin blocks to create 4 lines

Happy Birthday - you still destroy all games in this genre!

Ready to catch the wave?

So google are going for monopoly status not only in search, but the whole of the internet. These guys just don't see limits. 'The Wave' promises to revolutionalize the way we communicate online. Yeah, yeah didn't Facebook already do that? Oh yeah this is how google do this:

Basically it will merge your email, tweets, IM, blogs, video and Facebook - and will kill Geekchart in the process! Damn!

Say you love this post; you share this post with friends, and your friends add content to it. They may write some more, add some pics, comment through tweets and so on. According to Google Blog, "A 'wave' is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps and more."

Thing is, google aren't shy when it comes to bringing out new stuff...who uses Knol? And remember when we all found where we lived on google Earth? You know what? I remember them shouting about Knol and I can't even remember what it does - anyone else?

So I don't know if 'Wave' is the real deal. They dropped the news the week Microsoft announced their new search project 'Bing' - and we know how successful Microsoft has been in search!

Smokescreen or my new favourite analytical tool? - let's wait and see....

Scratch this!

I have tried to do the whole guitar hero thing, but its just learning things - there's little or no scope for creativity. But I do love gaming and music so things got really interesting when i saw PS3s Ultimate DJ



The kings of DJ equipment Numark designed the controller with the buttons, a cross-fader and a touch sensitive wheel of steel!

The thing I really like about this hip-hop meets GH is that you can get by just by hitting the right colours in sequence but you make big points by transforming the song into something new. That is what DJing in hip-hop is all about

They say the game will feature everything from Kanye to Run DMC. Beastie Boys' Mike D had his fingerprints all over this and it will be yours in time for Christmas...make space under the TV!

GeekChart!!!!

Some things are just made to go together; fire and water, Fred and Ginger, pizza and beer and Jack and Coke. So when I came across geekchart.com I knew geekchart and analyticsarbitrage were written in the stars. This absolutely is my new favourite thing!



We find ourselves using more and more platform to share stuff these days...facebook, flickr, blogs etc. GeekChart shows how you are sharing in a pie chart it takes your user name across your Blog, Twitter, YouTube, Flickr, Digg, StumbleUpon, Delicious, and Last.fm and produces a chart of your last 30 days sharing.

Here is my chart -
Stevesimpson04's Geek Chart

I love this - I just can't wait to up my YouTube content...but i just can't bring myself to twitter!

All hail the king

A funny thing is happening in our business; those big brand advertising campaigns were all about 'Content is King' - and we really haven't changed a great deal from that model. More and more of those advertising dollars flooded online and of course you know what happened....two things:

1. The internet as Direct Marketing

That leads you to search and website optimization - lots of companies have made lots of money doing that - not very exciting though

2. The internet as a branding mechanism

That leads you to banners - remember when the internet became part of lives we were constantly closing down pop-up ads for partypoker.com - those were the days! Oooh, such lazy days!

It's only now that we are really getting what the internet can do for marketing. It's been said many times that 'marketing is storytelling' and the best stories are conversations.

The power of the internet is in its ability to share ideas and stimulate conversation and that occurs at high speed on the internet. That's why all our clients want to 'do' social - but how do you do that and make it credible?

That's the challenge for us right there; if we can help our clients find ways to help people share an idea or put forward a point of view we'll be ok - the question I think we all have is are our clients ready to embrace this?

Your soundtrack to the summer

I have been debating this informally with friends for quite some time, particularly as I am running a lot at the moment and this is perfect music for outdoor longer runs. I wasn't convinced i should post on this though- but I started to think of this as an analytical challenge in itself. So, as the summer sun starts to roll around... what are the top 10 feel-good house tracks ever?

So if you are in the party island of Ibiza, Boracay in Philippines or dropping it in the Bay Area (yes, you know who you are) you would have heard a few of these over the long weekend - hopefully with a long drink in your hand

10. Sean Escoffery - 'Days like this'
I heard this in Hyde Park today and squeezed it onto the list - perfect for the summer

9. Kelly Roland - 'Work' (Freemason's mix)
Love this track - especially at the lunchtime club at the gym

8. DeLacy- 'Hideaway'
I had to find a place for this - and was surprised I didn't rate it higher

7. Kings of Tomorrow - 'Finally'
Owned all dancefloors in '08

6. Frankie Knuckles - 'Tears'
Takes you back - and still as hot today!

5. Farley Jackmaster Funk - 'Love Can't Turn Around'
Where it all began - Summer '86

4. Angie Stone - 'Wish I Didn't Miss You'
For the LVPO party crowd and the Jeigerbombs!

3. David Morales - 'Needin' U'
It's Morales, he's a genius, need I say more?

2. Shapeshifters - 'Lola's Theme'
If you know me; you get this!

1. Masters at Work - 'To be in Love'
A Classic not to be denied...Always gets you out of your seat - I love it!


Now I am sure I made some glaring errors here - I want your feedback! Get involved!

Hope you are all enjoying the long weekend!

Murakami first look

I don't think I am about to offend anyone by saying Murakami is cool. He takes popular things from culture and then flips them into high end art. he has been spending the last five years conceiving “The Emergence of God at the Reversal of Fate” a large scale piece that will be officially unveiled in Venice on June 6th.

He sent this pic to Pharrell Williams (N.E.R.D) who promptly throw it up on his blog



This cannot be the the real piece, Murakami still appears to loving vivid colours but I can't help thinking he is teasing Pharrell and the rest of us with that blur...

How do we make decisions?

We have been talking to all the big Business Intelligence (BI) vendors about decision support tools. Now before I get started I know that data is the new black - I bang on about that to the agency and clients all the time.

We got some guys in to run a workshop, they are good - they know how to organise data, and make it look nice (not as nice as some of the charts I have found but you get the idea) - problem is that it just sort of stops there. For me that data goes only as far as decision support.

Now, I agree that there's more data these days and that just getting it together so you can understand it is a huge challenge. However, surely all that data is completely useless if it doesn't lead to making a decision?

If you use that data to build a decision making system means that you hire some guys like us with deep analytical skills to put models into the decision making platform. This way you get more analytical bang for your buck - all of you marketers can make fact - based decisions without having to have any analytical skills themselves.

Must Read!

When I lived in New York Fast Company was one of my favourite magazines - i'm not sure if it is only available in online form now as I live in the UK.

The June issue leads with their 100 most creative people in business. Read the full story after the jump



http://www.fastcompany.com/100/mcp.html

Jonathan Ive leads the way (easy choice) and I love the decision of Shai Agassi at Number 3. Those electric cars are the future!

Each one of these guys gives us an exciting and inspirational story - read them ...i did and guess what? I am ready to break into that list with my ideas next year!

Video reinvented the TV star

I'm currently working on a client that has a clear delineation between 'branding' and 'direct response' - all that old direct response is going digital don't you know

You guys all know how much I love the internet. I met most of my best friends on there...only joking. Despite the fact that the 'current climate' has forced more and more Ad dollars online (its that accountability thing) that basically has led clients to use the internet as some sort of sugar rush for instant gratification.

In the traditional world, over 80% of the spend is for branding efforts, when you get to the internet the situation is flipped...social might be changing this but the internet is basically a direct response medium. Whatever happened to winning hearts and minds through the brand?

We also have fantastic skills in production; one of my colleagues presented a beautiful short form video - the CMO loved it and stole his memory stick! Next thing we did was meet a really cool online video measurement company and now we are taking that company to that client - I can't tell you how much I really want to make it happen.

Remember all that research we did to understand media and TV with its combination of movement, sight and sound always made it come out on top? Well online video also has all those qualities and we are going to trying to figure how we could take those TV dollars, spend them online and prove its ROI

Sometimes I love my job!

The mantra for our business

Here's another @I could do that'. Very very clever thinking from Tim O'Reilly. Unnecessary to add anything else as this says it all

We don't know yet how problems in the overall economy will affect our business. But what we can do now are the things we ought to be doing anyway:

1. Work on stuff that matters: Assuming that the world does go to hell in a handbasket, what would we still want to be working on? What will people need to know? (Chances are good that they need to know these things in a world where we all continue to muddle along as well.)

2. Exert visionary leadership in our markets. In tough times, people look for inspiration and vision. The big ideas we care about will still matter, perhaps even more when people are looking for a way forward. (Remember how Web 2.0 gave hope and a story line to an industry struggling its way out of the dotcom bust.)

3. Be prudent in what we spend money on. Get rid of the "nice to do" things, and focus on the "must do" things to accelerate them.

These are all things we should be doing every day anyway. Sometimes, though, a crisis can provide an unexpected gift, a reminder that nobody promised us tomorrow, so we need to make what we do today count.

I put this here to reference it when I lose focus - I think we could all do a lot worse!

Is that it?

People who know me sometimes call me shallow, maybe its because I continue to find myself in heavy conversations and I just want to talk like I'm in a bar (minus the profanities)

It's like with art; the people who inhibit the art world and those 'serious' about it can be way too serious and self important. This is something I am acutely aware of as I thought that people took 'what they wanted' out of art or that 'it meant something different to everyone'

I love maths and art and that's why I love this from Craig Damrauer



Craig captures the spirit of modern art for me. Actually he captures the spirit of all the cool stuff out there. I really believe I could have invented Facebook, I could design a capsule men's collection and I could produce the next Kanye West album - but I haven't and that's what I do what I do

Net Promoter in action

Verizon are big. Real big. They have a market cap in excess of $80bn and 61m subscribers. They must be doing something right.

If you sign up with Verizon Wireless they ask one question on their new-customer survey:

1. How likely is it that you would recommend Verizon Wireless to a friend or colleague?

Verizon have the best coverage in the US - and we all know that coverage wins

The "Thank You" screen that says, “may we quote you? And if so, how would you like your name to be written?”

That's it!

Pretty much perfect data viz

This is a fantastically simple chart that makes ugly reading. The US unemployment rate is at its highest for 25 years and that makes it all the more tougher for Obama to create that extra 3.5m jobs he pledged back in January



I bet the US will hit 10% unemployment by the end of the year...giving it a 'European' feel. Anyway loved the way that RAJ depicted the data - really beautiful stuff - inspiring!

This beats the Raddison Zurich airport

I recently flew Etihad Airways to Thailand. I have to say the 'experience' was nothing like this! No...not even the lounge!



The Yas Hotel in Abu Dhabi has just been completed; lucky for all you people attending the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Maybe not...this hotel is so insane that the F1 track runs right through it. It cost $36billion to develop and is the most incredible motorsport venue in the world.

There are 500 rooms covered in 5,800 pivoting diamond-shaped glass panels. The lighting is set against a spectacular backdrop of blue skies, the sea and the desert of Yas Island. Its got to be on your list!

Is it worth spending time with "Time Spent"?

I have been working with a number of clients recently talking about their reticence to really embracing digital. Now, I don't mean messing around at the edges; I mean really really embracing digital. So I found myself standing up in front of a group of senior marketers including the global CMO telling them that despite people spending 30% of their 'media time' with digital, only 13% of advertising investment is allocated online

Here's the chart:



Suddenly I find my legs turn to jelly. If "Time Spent" is so important doesn't that make Google search unattractive? Google gives you quick and relevant results...they want to get you somewhere else - fast! Also, if I was a web designer wouldn't I just use all sorts of underhand tactics to slow down users?

So what should we use instead of time spent?

I think the answer has to be that there aren't any one-size-fits-all measures just because a brand exists on the web. Surely if you are using search that's different to if you are using YouTube or FaceBook (where time spent is a better measure i would expect)

So it looks like that, just like in the offline world, we start with the objectives and then define the measurement...just doesn't make for an easy first slide for the CMO