Friday 1 May 2009

Facebook vs e-mail

Nielsen have just released data that social networks and blogs are more popular than web-based email services. Apparently over 2/3 of all online users use 'member communities' as their first choice of communication.

Get the full report here:

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-global-lanscapefinal1.pdf

Seems like facebook's here to stay then. What contributes to this and how has it happened so quickly? I think the easy answer is that your Hotmail and Yahoo! accounts are overflowing with spam; twitter is quicker and Facebook simply more relevant.

What I find is interesting is that Nielsen also found that 20-30% of people access their facebook or myspace account through their mobile phone. That's got to be the clincher right there. Aki-Aki is Berlin's (the world's coolest city) mobile social network - and its big!

Users of the service download an application on to their mobile phones free. The software uses Bluetooth, and when another member's phone comes within range, it pings. The user can then check who it is and choose to access that person's profile, message them and, if they want, go over and have a chat.

The idea of geek-dating aside, it doesn't look like its going to slow down and social networks will develop in their sophistication and popularity and, in time, will kill personal email.

Perhaps that $240m Microsoft dropped on 1.6% of Facebook wasn't such a bad investment after all?

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