Sunday 17 May 2009

Net Promoter in action

Verizon are big. Real big. They have a market cap in excess of $80bn and 61m subscribers. They must be doing something right.

If you sign up with Verizon Wireless they ask one question on their new-customer survey:

1. How likely is it that you would recommend Verizon Wireless to a friend or colleague?

Verizon have the best coverage in the US - and we all know that coverage wins

The "Thank You" screen that says, “may we quote you? And if so, how would you like your name to be written?”

That's it!

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