Friday 8 May 2009

Matthew Williamson for H&M

I know that a lot of you were waiting to scoop up this collection - the collaboration between Williamson and disposable retailer H&M doesn't immediately stick but this online only ad will leave your head spinning and make you click 'play again' immediately



It's got models jumping out of life-size magazines, pink horses, models in swimwear, the capsule shooting through the sky, a beat that wont leave until you hear something else bigger and oh, did I mention the models?

Maybe a little self indulgent for some. But whatever you think of this you won't be echoing Daria Werbowy and her "Always the same, it's boring"

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